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Ersteinbuchungsrecht

English translation: priority booking right(s)

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

German term or phrase:	Ersteinbuchungsrecht
English translation:	priority booking right(s)
Entered by:	Hannah Da Santos

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22:37 Nov 30, 2011

German to English translations [PRO]
Marketing - Advertising / Public Relations

German term or phrase: Ersteinbuchungsrecht

Das Angebot beinhaltet ein exklusives Ersteinbuchungsrecht und Produktexklusivität für die belegte Werbeinsel für die offiziellen Partner.

The sentence occurs in a PowerPoint presentation describing an offer by a German TV channel for adverts during a major sporting event. Any ideas on how to translate "Ersteinbuchungsrecht"?

Hannah Da Santos KudoZ activity Questions: 2 (none open) Answers: 0 United Kingdom
Local time: 13:10

priority booking right(s)

Explanation:
This is what the source term seems to mean. I base my reading on the use of Ersteinbuchungsrecht in the following context, which is similar to yours:

Interessenten können der Pay-TV-Plattform zufolge ab sofort über Premium Media Solutions Werbeflächen im WM-Umfeld buchen. Die offiziellen Partner der Fifa und der Fifa-Fussball-Weltmeisterschaft Südafrika 2010 haben demnach ein Ersteinbuchungsrecht. Danach seien die Spots frei verfügbar.
http://www.digital-eliteboard.com/archive/index.php/t-66163....

Selected response from:

casper

Grading comment

Thanks very much!
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +2

priority booking right(s)

casper

granted right of ad placement for the upcoming year

Henry S

exclusive primary spot access/rights

David Hollywood

Discussion entries: 2

Answers

2 hrs confidence:

exclusive primary spot access/rights

Explanation:
The ultimate advertising machine The methodologies of search engine marketing are ... allow the access it needs to primary spots and deep-pocket advertisers. ...

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Note added at 2 hrs (2011-12-01 00:48:22 GMT)
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I think it means that whoever gets the deal will get the primary advertising spots exclusively

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Note added at 2 hrs (2011-12-01 00:50:30 GMT)
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or maybe: primary feature spot etc.

Primary Feature Spot. (homepage). $1500. X. X. Secondary Feature Spot. (homepage). $500. $2500. $5000. Bronze Advertising (Link of Listing) ...

David Hollywood
Local time: 09:10
Native speaker of:

English
PRO pts in category: 20

10 hrs confidence:

peer agreement (net): +2

priority booking right(s)

casper
Native speaker of:

English
PRO pts in category: 11

Grading comment

Thanks very much!

11 hrs confidence:

granted right of ad placement for the upcoming year

Explanation:
The rights for ad placement within the advertising-breaks are usually granted annually (see PDF reference).
For process of placing ads see German refence below.

Reference: http://www.agrm.org/images/agrm/Documents/Advertising/CoverA...
Reference: http://wirkstoff.tv/de/fakten/dranbleiben/tv-mediaplanung

Henry S
Local time: 14:10
Works in field
Native speaker of:

German

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Ersteinbuchungsrecht

English translation: priority booking right(s)

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English translation: priority booking right(s)

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