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Werbeträger vs. Werbetreibender

English translation: online publisher/media proprietor vs advertiser(s)

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16:39 Dec 31, 2011

German to English translations [PRO]
Law/Patents - Advertising / Public Relations / Online-Werbung

German term or phrase: Werbeträger vs. Werbetreibender

Aus einem Vertrag:

GmbH 1 und GmbH 2 (der "Werbeträger") schließen einen Vertrag über die Vermarktung von Werbeflächen in Online-Medien.

Des weiteren wird "Werbeträger" definiert als "Online-Medien, die Online-Werbeflächen zur Verfügung stellen".

Der Vertrag nimmt auch Bezug auf "Werbetreibende". Das sind für mich "advertisers".

"Werbeträger" laut Wörterbuch = advertising medium oder advertising vehicle.

Mein Problem: Kann eine GmbH ein "medium" sein? Wenn nein, wäre "advertising carrier" eine wählbare Alternative?

Vielen Dank!

P.S. Es gibt zwar bereits einen Eintrag dazu, aber ich bin trotzdem verunsichert.

Michael Kucharski KudoZ activity Questions: 261 (2 open) (4 without valid answers) (2 closed without grading) Answers: 447
Local time: 14:10

English translation:online publisher/media proprietor vs advertiser(s)

Explanation:
As I understand it, one company (GmbH2) is the online publisher who is negotiating a contract with the other company to sell its online space. Having spent not a few years in that game in a previous lifetime, I'm pretty confident. The URL (click on EN version) indicates 'advertising medium' for 'Werbeträger'. However, within this contractual context, I'd use publisher/media proprietor. Whilst it is not strictly incorrect, I have never seen "the medium" as such in a contract. Maybe because of spiritualist overtones? ;-)