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German to English translations [PRO] Marketing - Advertising / Public Relations
German term or phrase:Medienkeil
..…the Fogra-Medienkeil hat sich in der täglichen Vorstufen- und Druckpraxis
als zuverlässiges und unabhängiges Kontrollmittel zur Überprüfung der Farbverbindlichkeit digitaler Druckvorlagen durchgesetzt
"A common axiom in printing is that the press must be able to match the proof. It is not good for the printer to be able to reproduce a wonderful looking proof and then not come close to matching it on the press. There are two options for proofing: soft-proofing and hardproofing. Soft-proofing is monitor based and simulated,
while hard-proofing is substrate based and the color is actually converted.
Hard-proofing relies on affecting the data in prepress so it produces the desired results on the press. One tool assisting in that is the Ugra/FOGRA Media Wedge. The Media Wedge has been developed to check the digital proof.
The Media Wedge (Figure 1) consists of two rows of 23 CMYK swatches. Included are tints of cyan, magenta, yellow, red, green, blue and black, as well as CMY neutral and three-color overprints. The Media Wedge is primarily intended for checking the colorimetric accuracy of digital proofs, but another benefit would be the ability to check the accuracy of color conversion between a press sheet and a proof (Anonymous, 2003)." http://cias.rit.edu/~gravure/tt/pdf/pc/TT4_Zolan01.pdf
-------------------------------------------------- Note added at 24 mins (2012-01-15 18:34:34 GMT) --------------------------------------------------
Also, please refer to the FOGRA.ORG website:
"Can you rely on your prints even in the design process?
We check your prints with respect to:
--Colour accuracy based on the Ugra/Fogra Media Wedge V2 / V3"
Thank you Uta, Johannes and rating colleagues! The research overwhelmed me! I will use the capitalized version, as it suits my text best. Be well! 4 KudoZ points were awarded for this answer
Thank you all for the fast and founded answer! Can someone now tell me if Forgra developed the wedge? If so, then it would most decidedly be capitalized. Or if Fogra has a trademark on the name? I am leaning towards capitalizing, but would like to be 100% certain.
Automatic update in 00:
Answers
21 mins confidence: peer agreement (net): +4
(Ugra/FOGRA) Media Wedge
Explanation: This is how this type of a reproduction test chart/control chart is called on quite few related pages.
"A common axiom in printing is that the press must be able to match the proof. It is not good for the printer to be able to reproduce a wonderful looking proof and then not come close to matching it on the press. There are two options for proofing: soft-proofing and hardproofing. Soft-proofing is monitor based and simulated,
while hard-proofing is substrate based and the color is actually converted.
Hard-proofing relies on affecting the data in prepress so it produces the desired results on the press. One tool assisting in that is the Ugra/FOGRA Media Wedge. The Media Wedge has been developed to check the digital proof.
The Media Wedge (Figure 1) consists of two rows of 23 CMYK swatches. Included are tints of cyan, magenta, yellow, red, green, blue and black, as well as CMY neutral and three-color overprints. The Media Wedge is primarily intended for checking the colorimetric accuracy of digital proofs, but another benefit would be the ability to check the accuracy of color conversion between a press sheet and a proof (Anonymous, 2003)." http://cias.rit.edu/~gravure/tt/pdf/pc/TT4_Zolan01.pdf
-------------------------------------------------- Note added at 24 mins (2012-01-15 18:34:34 GMT) --------------------------------------------------
Also, please refer to the FOGRA.ORG website:
"Can you rely on your prints even in the design process?
We check your prints with respect to:
--Colour accuracy based on the Ugra/Fogra Media Wedge V2 / V3"