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Binden

English translation: tie-ins / links

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

German term or phrase:	Binden
English translation:	tie-ins / links
Entered by:	Rasha Brinkmann-Yahya

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01:09 Aug 22, 2004

German to English translations [PRO]
Marketing - Advertising / Public Relations

German term or phrase: Binden

Aus einer Präsentation für eine Werbekampagne:

"Alternative Integration von Störern oder Binden in die Schaltmotive der Markenkampagne."

Die "Störer" sind mir klar, aber was sind diese "Binden", die in die Anzeigenmotive integriert werden sollen?

Rasha Brinkmann-Yahya KudoZ activity Questions: 24 (none open) Answers: 164
Local time: 08:11

tie-ins

Explanation:
Alternative integration of contrasts or tie-ins to changing brand campaign pictures

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Note added at 4 hrs 18 mins (2004-08-22 05:27:15 GMT)
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\"Störer\" in diesem Zussamhang ist mehr wie \'spamer\' im Englischen als \'contrasts\' wie ich das zunächst übersetzt habe. Zumindest so kommt es mir jetzt vor.

Selected response from:

Protradit
Local time: 05:11

Grading comment

Thanks for this answer, which makes total sense. I passed the question on to the proof-reader of the text, who chose the translation "links".
4 KudoZ points were awarded for this answer

Summary of answers provided
3	tie-ins	Protradit

Discussion entries: 2

Answers

3 hrs confidence:

tie-ins

Protradit
Local time: 05:11
Native speaker of:

English
PRO pts in category: 9

Grading comment

Thanks for this answer, which makes total sense. I passed the question on to the proof-reader of the text, who chose the translation "links".

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Binden

English translation: tie-ins / links

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Binden

English translation: tie-ins / links

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KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

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The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.