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German to English translations [PRO]
Marketing - Advertising / Public Relations / Matratzen | | German term or phrase: Anspruch | Das Bett ist der persönlichste Ort für uns alle. Er steht für unseren natürlichen Wunsch nach Wärme, Stille und Geborgenheit. Die AAA-Editionen XXX, YYY und ZZZ präsentieren Spitzenprodukte international renommierter Designer – eine Kombination aus hohem Schlafgenuss und exklusivem, innovativem Bett-Design. Genießen Sie den hohen **Anspruch** an zeitloser Gestaltungsvielfalt.
2004 präsentieren wir die Edition WWW des Designers SSS.
Die schlichte und klare Form, geprägt durch den 50 mm starken Multiplexkern, macht den **Anspruch** von WWW deutlich. Im reizvollen Gegensatz dazu verleihen die vier matten Alufüße dem Bett eine fast schwebende Leichtigkeit.
I am having trouble grasping the meaning of "Anspruch" in this context. Any suggestions on how I could translate it here? |
|   Olaf ReibedanzKudoZ activityQuestions: 5573 ( 13 open) ( 4 without valid answers) ( 35 closed without grading) Answers: 3011
Argentina
| | Local time: 09:11
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| | appeal | Explanation:
This is difficult! "Anspruch" can mean so many things in English depending on the context. But I think you could use "appeal" in both instances here if you do a little rephrasing. I would omit "hoh" and replace with something like "lasting appeal" etc. |
| Selected response from:
Terence Ajbro
Local time: 14:11
| Grading comment Many thanks everybody for the great ideas!
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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6 mins confidence:   peer agreement (net): +2 appeal
Explanation:
This is difficult! "Anspruch" can mean so many things in English depending on the context. But I think you could use "appeal" in both instances here if you do a little rephrasing. I would omit "hoh" and replace with something like "lasting appeal" etc.
| Terence Ajbro
Local time: 14:11
Native speaker of:  English
PRO pts in category: 21
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| | Grading comment | Many thanks everybody for the great ideas! |
|
30 mins confidence: aspirations or (self-imposed) requirements
Explanation:
Sometimes these terms work.
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Note added at 32 mins (2004-09-22 14:28:02 GMT)
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Enjoy our high standards/aspiraztions/requirements xxxx
Thus: standards is another possibility
| Dr. Fred Thomson
United States
Local time: 06:11
Native speaker of: English
PRO pts in category: 23
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24 mins confidence: peer agreement (net): +2 level, class, etc.
Explanation:
This is, of course, not what "Anspruch" really means. But I would suggest that it's used here in a sense deriving from its use in expressions like "hohe Ansprüche"--the sort that demanding customers have.
Good luck with it, anyway. From the other answers I see I am not alone in dreading this word.
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Note added at 44 mins (2004-09-22 14:40:09 GMT)
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Fred\'s suggestion (in a note to his answer) of \"standards\" is also very good, although his original suggestions suck.
| Richard Benham
France
Local time: 14:11
Native speaker of:  English
PRO pts in category: 12
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6 hrs confidence: Enjoy the sheer luxury
Explanation:
offered by this timeless diversity of design.
I think the emphasis here should be on enjoyment rather than anything else, or rather the enjoyment of something exclusive and luxurious.
For the second "Anspruch" you could perhaps use a word like "cachet". This translates literally as (fig) Stempel; Ansehen; Distinktion. Obviously luxury doesn't fit here.
....is indicative/illustrative of the cachet that WWW is aiming to achieve.
Maybe a less literal solution could work.
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The translation workplace 
