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Erlebniskette

English translation: chain of experience


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Erlebniskette
English translation:chain of experience
Entered by: Michele Fauble
Options:
- Contribute to this entry
- Include in personal glossary

19:17 Feb 9, 2005
German to English translations [PRO]
Marketing - Advertising / Public Relations / corporate identity
German term or phrase: Erlebniskette
Fahrzeuge sind innerhalb der Erlebniskette wirkungsvolle Imagetraeger.

From a corporate identity guideline. All ideas welcome.
Lori Dendy-Molz
Germany
Local time: 14:12
chain of experience
Explanation:
.. of solely product-based brands argues strongly for every brand to think about its total 'chain of experience' - from visual identity to advertising, ...
www.biz-community.com/PressOffice/ PressRelease.aspx?i=322&ai=5669

... This ability of a strong brand to transcend categories,. and to be trusted by consumers in ... total chain of experience – from visual identity ...
www.brandchannel.com/images/Papers/Future_of_Brands.pdf

... For our well-known clients, we develop and realize brand positioning strategies and an entire brand world that creates a consistent chain of experience. ...
www.interbrand.nl/

Selected response from:

Michele Fauble
Local time: 06:12
Grading comment
This is how it seems to appear most often. Thanks to Michael too for his comments.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1experience chain
Michael Schubert
4chain of experienceMichele Fauble
4 -2chain of events
Сергей Лузан
2fortunes of life
Frosty


Discussion entries: 6





  

Answers


4 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
experience chain


Explanation:
Sounds as curious in English as in German, but that's marketing for you ...


    www.nokia.com/downloads/aboutnokia/ research/library/user_interfaces/UI2.pdf
Michael Schubert
United States
Local time: 05:12
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12

Peer comments on this answer (and responses from the answerer)
agree  Nesrin: That's probably it.
52 mins
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21 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -2
chain of events


Explanation:
Able2Know - Business & Marketing
... there will be something interesting to discuss at the Business and Marketing Forum ...
An econometric model is a chain of events that must flow in an organic manner ...
www.able2know.com/aa_marketing.php - 30k - 7 Feb 2005

--------------------------------------------------
Note added at 2005-02-09 19:39:42 (GMT)
--------------------------------------------------

Good luck, idwerk!
35,900 English pages for marketing \"chain of events\".
528,000 English pages for \"chain of events\".


    Reference: http://www.able2know.com/aa_marketing.php
    Reference: http://www.google.ru/search?hl=en&as_qdr=all&q=+marketing+%2...
Сергей Лузан
Russian Federation
Local time: 16:12
Specializes in field
Native speaker of: Native in RussianRussian

Peer comments on this answer (and responses from the answerer)
disagree  Michael Schubert: Whereas "chain of events" is a very common phrase, that's not what the sample sentence could possibly be referring to!
13 mins
  -> Why, Michael Schubert? Only because it's not yours, is it? Read Frosty & Nesrin attentively, please.

disagree  Cilian O'Tuama: "chain of events" is indeed a very common term, but unsuitable in this context
42 mins
  -> It is IMHO, Cilian O'Tuama!
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34 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5
fortunes of life


Explanation:
or maybe `trials´ or `tribulations´ of life. I just might be going off on a tangent here, but, if they are implying that "erlebnis" is for all that can happen to one - both good and bad - and these things are all in some way connected with each other, sequentially, like the links in a chain, it just might work.

It would be useful to have a tad more context.

Frosty
Local time: 14:12
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
Login to enter a peer comment (or grade)

12 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
chain of experience


Explanation:
.. of solely product-based brands argues strongly for every brand to think about its total 'chain of experience' - from visual identity to advertising, ...
www.biz-community.com/PressOffice/ PressRelease.aspx?i=322&ai=5669

... This ability of a strong brand to transcend categories,. and to be trusted by consumers in ... total chain of experience – from visual identity ...
www.brandchannel.com/images/Papers/Future_of_Brands.pdf

... For our well-known clients, we develop and realize brand positioning strategies and an entire brand world that creates a consistent chain of experience. ...
www.interbrand.nl/



Michele Fauble
Local time: 06:12
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Grading comment
This is how it seems to appear most often. Thanks to Michael too for his comments.
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