German: allein sprachlich schonEnglish translation: even on a purely linguistic level 
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| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | | German term or phrase: | allein sprachlich schon | | English translation: | even on a purely linguistic level | | Entered by: | xxxRebekah Wils |
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German to English translations [PRO]
Marketing - Advertising / Public Relations / translation company website | | German term or phrase: allein sprachlich schon | This is from the website of a company advertising translating services. This part is talking about the qualities of a piece of advertising:
Denn ein Werbetext soll nicht nur informieren (wie andere Fachtexte), sondern auch beim Leser das Interesse wecken; er soll neugierig machen, ja, ihn (allein sprachlich schon) beeindrucken!
I'm not sure what the "allein sprachlich schon" bit means here, that the reader should only be impressed by the use of language?! Any help appreciated. |
| | Clarification request(s) and responselangnet: 5:40pm Mar 2, 2005: Just try to change word order and it will be more understandable: "Denn...; er soll neugierig machen, ja, ihn (SCHON allein sprachlich/allein SCHON sprachlich = schon allein durch die Sprache) beeindrucken. -
xxxJeffFish: 5:44pm Mar 2, 2005: Rebekah, it means the prose should impress on its own (i.e. solely more than only). BTW: Am I the only one who finds it strange that a company advertising translating services isn't capable of translating from German into English? ;-) -
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| | even on a purely linguistic level | Explanation:
An ad text should not only provide information, as other technical writing does, but also engage the readers' interest; it should excite their curiosity and impress them, even on a purely linguistic level.
I would suggest losing the parantheses in the xlation -- bad writing! |
| Selected response from:
 Michael Schubert
United States
| Note from asker to answererThis is great, but thanks to everyone for their help. Sometimes one's brain shuts down at the end of the day :-)
4 KudoZ points were awarded for this answer |
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2 mins confidence:   |
| it's nothing to do with 'only' in that sense
Explanation:
the text must awake the reader's curiosity and should even impress him, starting with the actual language....
| xxxCMJ_Trans
France
Specializes in field
Native speaker of:  English
PRO pts in category: 48
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5 mins confidence: peer agreement (net): +1 |
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The translation workplace 
