German: AdressenbildungEnglish translation: store address identification KudoZ The KudoZ network provides a framework for translators ... More |
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| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | | German term or phrase: | Adressen bildung | | English translation: | store address identification | | Entered by: | Akemi.T |
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German to English translations [PRO] Architecture / architecture | | German term or phrase: Adressenbildung | | Ziel ist die Schaffung einer Einkaufs-Erlebnislandschaft mit hoher Aufenthaltsqualität und hohem Identifizierungspotenzial. Dabei wird eine klare, kompakte, optimale horizontale und vertikale Mall-Führung hinsichtlich gleichmäßiger Frequenzverteilung, hoher Flexibilität von Shop-/Fassadenanschnittflächen, eine Gliederung des Mall-Systems durch Adressenbildung, Plätze, Straßenabschnitte und sonstige Raumsperren sowie die Ausbildung und Integration von zwei Erlebnisräumen mit eigenen Gestaltungs- und Nutzungskriterien angestrebt. |
| | | store address identification | Explanation: or perhaps 'individualized store identification'. In malls, 'Knotenpunkte' are called 'anchor points' , usually around the largest stores or 'anchor tenants'.
'Landmark creation' is another, but a bit presumptious. |
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gangels United States
| Note from asker to answererThank you! Though I have chosen this answer, other answers are also very helpful. 3 KudoZ points were awarded for this answer |
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2 hrs confidence:   |
| location profiling; address profiling?
Explanation: I'm not 100% satisfied with this answer but maybe it will help others to come up with ideas.
Aren“t they talking about establishing the shopping mall as a known or "in" location? Recognition of the location as a sort of brand (e.g. Potsdamer Platz Arkaden)?
Best of luck, MJ
-------------------------------------------------- Note added at 2002-11-23 10:05:06 (GMT) --------------------------------------------------
See also:
http://www.thecrg.com/retail_02.html (\"retail location profiling\")
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3 hrs confidence:  peer agreement (net): +1 |
| Address creation
Explanation: It seems to me that the concept is the division of the mall into sub-units on a human scale by the creation, within the larger structure of the mall itself, of distinctive "addresses" - locations, points of reference (also squares, and other divisions of space) thereby avoiding avoid inhuman, impersonal "mega-spaces".
| Mike_Wire Germany Native speaker of: English PRO pts in category: 3
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1 day3 hrs confidence:   |
| store address identification
Explanation: or perhaps 'individualized store identification'. In malls, 'Knotenpunkte' are called 'anchor points' , usually around the largest stores or 'anchor tenants'.
'Landmark creation' is another, but a bit presumptious.
| gangels United States Works in field Native speaker of: English, German PRO pts in category: 38
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| Note from asker to answerer| Thank you! Though I have chosen this answer, other answers are also very helpful. |
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