GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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11:07 Feb 15, 2008 |
German to English translations [PRO] Marketing - Automotive / Cars & Trucks | |||||
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| Selected response from: Steffen Walter Germany Local time: 16:51 | ||||
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Summary of answers provided | ||||
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3 +2 | phase-out discount |
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4 | clearance sale |
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Discussion entries: 1 | |
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clearance sale Explanation: Typical term for this kind of discount (at least in the US), even for cars. (Google cross reference with vehicle, automobile, etc.) Reference: http://www.citiwestvw.com/ |
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phase-out discount Explanation: ... springs to mind here. They are going to phase out the current model in autumn, thus offering a discount already at this stage. "Auslauf" refers to "Auslaufmodell" (model to be phased out [soon]). -------------------------------------------------- Note added at 2 hrs (2008-02-15 13:18:39 GMT) -------------------------------------------------- @ hazmatgerman: According to the source cited, this seems to be a discount that Volkswagen is passing on to the dealerships as far as key accounts (big corporates, car rental co.s etc.) are concerned (presumably not as a cash payment to the dealerships but by lowering the Volkswagen list price). See extracts from source: "In Zusammenarbeit mit der Wolfsburger Zentrale können VW-Händler ihren Kunden neuerdings sogar noch weit höhere Finanzanreize gewähren, berichtet die «Automobilwoche» unter Berufung auf vertrauliche Konzernpapiere." "Im Geschäft mit Großkunden gewähre VW die neue Auslaufprämie trotz einer bereits bestehenden Sonderaktion, so dass hier für das wichtigste Volumenmodell nun kumuliert 1200 Euro zur Verfügung ständen." |
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