Yes I understand -- but I wasn't implying drink driving -- only that we need some dumb blue collar character who can be looked down on by the engineering elite (cf. source) ...
Like this:
Quote
Description:
5’11, brown hair, brown eyes, some sort of facial hair, big hands and a tattoo of some sort (possibly his kids’ initials) on his upper arm. No actual six pack to be seen behind the slight beer belly hanging over the top of his ill-fitting denim.
Likes:
Beer (most likely Natty Ice and PBR), Nascar, cars with big engines, girls with big boobs, Sundays spent watching football, red meat, keg stands, tobacco, lawn chairs, American flag apparel, Levi’s, the missionary position, pepperoni pizza, boys’ weekends full of beer and conversations about women with big boobs, the Bible, those giant turkey leg things you get at the fair, classic rock, leather vests and “that hot lady who is always with John McCain.”
[...]
Unquote
Taken from:
http://collegecandy.com/2008/10/03/who-is-joe-six-pack-anywa...
Or maybe we should translate this as "the average Homer Simpson" then, for the not-so-subtle-minded ;-]