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German to English translations [PRO] Bus/Financial
German term or phrase:Kundenorientierung
Describes a pricing policy for tailor-made chemical products. The text starts by saying that if only a very small quantity is ordered the production costs will be taken into account in the price. However company XXX (the manufacturer) will still bear a significant proportion of the costs 'aus Gründen der Kundenorientierung'. I can't see what this has to do with 'orientation' in this case.