15:22 Feb 14, 2001 |
German to English translations [Non-PRO] Bus/Financial | ||||
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| Selected response from: Ulrike Lieder (X) Local time: 09:04 | |||
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Summary of answers provided | ||||
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na | trademark and investment business |
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na | development of a new business based on brandname and price |
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na | development of a business based on brandnames and market entry pricing |
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trademark and investment business Explanation: Handelsmarken = Trademark or brand Einstieg = entrance. Preis Einstieg literally means Price entrance (investment) The translation would then be: developing a trademark and investment business. Good luck! Routledge German Dictionary of Business, Commerce and Finance |
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development of a new business based on brandname and price Explanation: I beg to differ, I don't think this has anything to do with investments. Einstieg can be something as simple as starting out or getting started, and that seems to be the case here. The concept is to develop a new business (a startup, as it were), based on the brandname and the price (which I would assume to be low). Handelsmarke f (Mk) dealer's brand – proprietary article (ie, weist auf den hin, der die Ware vertreibt; syn, Händlermarke; opp, Fabrikmarke, Herstellermarke) Einstiegsmodell n (com) capture/entry-level . . . model Einstieg m (EDV) getting started Sch�fer, Hyperbook Wirtschaftsenglisch |
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development of a business based on brandnames and market entry pricing Explanation: they key is the "Preis-Einstieg", which I would translmate as "market entry pricing". Another possibility for this would be "differential pricing". Harrap's "German Business Management Terms" |
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