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Ordnungsbegriff

English translation: category

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21:48 Oct 25, 2006
German to English translations [PRO]
Bus/Financial - Business/Commerce (general)
German term or phrase: Ordnungsbegriff
I am looking for an appropriate rendering for this word in its most general sense. I am aware of some of its specific uses but that is not what I want. In the immediate context with which I am dealing, the sentence

"Der Marketing-Mix wird durch folgende Ordnungsbegriffe geprägt:"

introduces a list of "headings" such as

"Marktbeobachtung, Produkt, Preis, ..."

All ideas gratefully received
Pete
DHPete
Local time: 20:58
English translation:category
Explanation:
The Marketing Mix (The 4 P's of Marketing). Marketing decisions generally fall into the following four controllable categories: ...
www.netmba.com/marketing/mix/ -
Selected response from:

Johanna Timm, PhD
Canada
Local time: 12:58
Grading comment
Thanks
4 KudoZ points were awarded for this answer

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Summary of answers provided
3 +5category
Johanna Timm, PhD


  

Answers


51 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +5
category


Explanation:
The Marketing Mix (The 4 P's of Marketing). Marketing decisions generally fall into the following four controllable categories: ...
www.netmba.com/marketing/mix/ -

Johanna Timm, PhD
Canada
Local time: 12:58
Native speaker of: Native in GermanGerman
PRO pts in category: 107
Grading comment
Thanks

Peer comments on this answer (and responses from the answerer)
agree  Isla
1 hr

agree  vic voskuil: nice one!
4 hrs

agree  Anne Schulz
7 hrs

agree  Armorel Young
8 hrs

agree  Diana Loos
13 hrs
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Changes made by editors
Oct 30, 2006 - Changes made by Steffen Walter:
FieldOther » Bus/Financial
Field (specific)General / Conversation / Greetings / Letters » Business/Commerce (general)


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