GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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15:02 Oct 30, 2006 |
German to English translations [PRO] Bus/Financial - Business/Commerce (general) | |||||||
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| Selected response from: Kim Metzger Mexico Local time: 04:50 | ||||||
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Summary of answers provided | ||||
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3 +5 | vision of ourselves |
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2 +2 | who we are |
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4 | (our) new notion (of) |
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3 | self-concept |
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3 | (new) business concept (here) |
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3 | Self-consciousness |
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3 | self-view |
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2 | mission (statement) |
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Discussion entries: 3 | |
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self-concept Explanation: http://www.bizjournals.com/bizwomen/consultants/family_busin... |
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vision of ourselves Explanation: Our vision of ourselves as "trusted advisors" is based on the independence of our partners from the pressures of short-term revenue goals. This gives us the freedom to develop long-term customer relationships based on a special brand of trust. http://www.forte-advisors.ch/wEnglish/mPages/UN/UN_Ss.shtml?... -------------------------------------------------- Note added at 24 mins (2006-10-30 15:26:33 GMT) -------------------------------------------------- I think "identity" is more accurate. A new company identity. I guess "corporate identity" would be stretching it. Company identity Don't let this convenient term mislead you into believing that a company's identity consists of merely the logo and look. No, every company has an identity or image in the minds of its customers comprised of at least nine other factors besides the graphic look. http://www.onevision.co.uk/xq/ASP/id.1228/qx/default.htm |
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