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Unternehmermarke

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12:54 Jan 10, 2008
German to English translations [PRO]
Marketing - Business/Commerce (general)
German term or phrase: Unternehmermarke
Die Identifikation unserer Mitarbeiter mit den Werten unserer Eigentümer ist in unseren Verkaufsbüros weltweit nicht in gleichem Ausmaß spürbar wie beispielsweise in St. Johann. Vor dem Hintergrund unseres fortschreitenden Wachstums müssen wir deshalb den Weg von einer Unternehmermarke zu einer Unternehmensmarke gehen
Amelia
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Summary of answers provided
3 +1transition from business name to brand name
Nicole Schnell
3Entrepreneur state
Assem Mazloum


  

Answers


6 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
Entrepreneur state


Explanation:
*

Assem Mazloum
Germany
Local time: 19:51
Works in field
Native speaker of: Native in ArabicArabic
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30 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
transition from business name to brand name


Explanation:
The most simplified example that I can come up with:

William H. Hoover built funny devices around the turn of the century. Those thingies were pretty good at sucking up dust.

The business name was Hoover. The Hoover Company, to be precise. (=Unternehmermarke)

Only a few years later, the Hoover-vacuum cleaner was present in nearly every household. "Hoover" became a synonym for vacuum cleaners. "Hoover" had turned into a brand name (Unternehmensmarke)

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Note added at 45 mins (2008-01-10 13:39:56 GMT)
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Okay, more:

A Unternehmermarke is a registered business name.
A Unternehmensmarke is a registered brand name.

If a company manages to turn their original business name into a recognized brand name = cool!!!

Nicole Schnell
United States
Local time: 10:51
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 112

Peer comments on this answer (and responses from the answerer)
agree  Steffen Walter: That's how I see it, too.
1 hr
  -> Thanks, Steffen!
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Voters for reclassification
as
PRO / non-PRO
PRO (3): Anita Cassidy, Nicole Schnell, Julia Lipeles


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Changes made by editors
Jan 10, 2008 - Changes made by Steffen Walter:
Field (write-in)business » (none)
Jan 10, 2008 - Changes made by Julia Lipeles:
LevelNon-PRO » PRO


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