German to English translations [PRO]
Bus/Financial - Business/Commerce (general) | | German term or phrase: Durchdringung | Die umfassende Aufgabe des strategischen Kommunikationsmanagements, die Kommunikationsprozesse der Organisation zu steuern und somit einen Beitrag zur erfolgreichen Umsetzung der Organisationsstrategie und der Teilstrategien zu leisten, wird im Oltner Modell der integrierten Kommunikation durch die Durchdringung und Verzahnung der Kommunikation mit der gesamten Organisation und den weiteren Teilstrategien zum Ausdruck gebracht.
This is from a working paper for a business model. |
|  hkeetKudoZ activityQuestions: 74 ( 9 open) ( 1 without valid answers) Answers: 3
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| | (degree of) effectiveness | Explanation:
Literally, 'Durchdringung der Kommunikation' would be 'penetration of communication', which would've been okay if we were talking about communication technology/services/devices. But here, we have just 'communication', so 'penetration' doesn't sound quite right. To my understanding, 'penetration' is used here in the sense of degree of effectiveness, that is, the impact of the communication.
I don't know how you propose to translate 'Verzahnung', but I've come up with this:
Durchdringung und Verzahnung der Kommunikation
effectiveness and coordination of communication |
| Selected response from:
casper
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