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Explanation: This is not only the Asker's first idea, it has now been substantiated see my Reference entry and Cetacea's endorsement.
I think we are all now sensitive to the issues at stake here (mixture not filling, genuine not imitation), which points to this solution.
Bilberries (in the wild) taste better although smaller, also known as whortleberries, whinberries, blaeberries, hurts. Bilberry crumble is a favourite.
You should start reading the packets with care!
I am sort of on a mission to make people aware, but it's a bit like rolling a stone uphill. Fake cheese on frozen pizza, fake ham, fake this, fake that. That's what the food industry is: an industry. They are not interested in using what grows naturally!
Google the film Good Food-Bad Food and you'll see....
Jeux de Mots, this is getting worse and worse. "Artificially flavored with imitation blueberries" And although this is written on the box people obviously still buy it and bake their muffins "in a jiffy". IT's not quite that bad in the EU, I think, although I did hear that cranberries are often faked over here.
My goodness, what is the world coming to? Why do we have fake blueberries when the real mccoy is a beautifully-formed, wonderfully-coloured tasty berry? Probably to make them taste sweeter, look better, keep longer and not sink to the bottom of the muffin. My oh my, bring back the rustic-looking home-baked muffin with natural ingredients.... please!
The wild version is known mostly as bilberry in the UK, although there are also regional names. The cultivated variety is generally known as blueberry in the UK.
That's true. A filling is more a mass in the centre, rather than blueberries dotted around a muffin. I have been thinking about this long and hard, but "blueberries contain" is not right either, that implies real blueberries.
Thanks for your warm greetings - we're struggling to get above zero today ;-)
A "filling" would be how I would describe the apples in an apple pie, mincemeat in a tart or the jam in a doughnut. A "fruit filling" often implies that the fruit is in the centre of a cake or muffin. This could be possible in a muffin, but quite often they are added (not by hand but by machine) to the mixture in a "haphazard" way, so that the blueberries are dotted around the muffin rather than congregating in the centre.
... the blueberry filling in the cake are not real blueberries, but a preparation resembling blueberries (containing a few), of which they have to list the contents by law.
as it is industrial - I can't imagine those blueberry grapes are manually aded in each muffin..... so it is surely blueberry mixture or filling; not "with" blueberries
thanks - you coolinary experts!!
greetings from warm Dalmatia (15°)!
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Answers
9 mins confidence:
ingredients of the blueberry filling
Explanation: First you have the ingredients for the cake mix and then the ingredients for the blueberry filling.
Jeanie Eldon United Kingdom Local time: 23:40 Native speaker of: English
31 mins confidence: peer agreement (net): -1
blueberries contain
Explanation: The blueberries have been prepared in a certain way before being added to the muffins. Unless you have further context, it may be safer to say "blueberries contain", rather than specify that the blueberries are a filling (which would imply that they are in the centre of the muffin, rather than simply being added to the muffin mix.) The ingredients listed describe what the blueberries contain as a result of their preparation.
Jeux de Mots Germany Local time: 00:40 Specializes in field Native speaker of: English PRO pts in category: 44
Explanation: I'd be inclined just to write 'fruit'. It sounds to me like the description of ingredients on a label. If it is muffins we're talking about, then you don't prepare them before mixing them in, you basically just wash them and chuck them in. These sound to me like factory muffins, so they have to list the other ingredients apart from the blueberries.
Slindon Germany Local time: 00:40 Specializes in field Native speaker of: English PRO pts in category: 4
-------------------------------------------------- Note added at 2 hrs (2011-02-21 11:50:56 GMT) --------------------------------------------------
How about fruit content ingredients?
Lesley Robertson Austria Local time: 00:40 Specializes in field Native speaker of: English PRO pts in category: 15
4 hrs confidence: peer agreement (net): +3
blueberry fruit preparation
Explanation: This is not only the Asker's first idea, it has now been substantiated see my Reference entry and Cetacea's endorsement.
I think we are all now sensitive to the issues at stake here (mixture not filling, genuine not imitation), which points to this solution.
British Diana Germany Local time: 00:40 Native speaker of: English PRO pts in category: 8
The translation workplace 
