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Streifenplatzierung


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13:46 Nov 26, 2009
This question was closed without grading. Reason: Answer found elsewhere

German to English translations [PRO]
Marketing - Food & Dairy / Einzelhandel
German term or phrase: Streifenplatzierung
Es geht um einen Bericht über verschiedene Aktivitäten beim Kunden (ein Lebensmittelmarkt). Dabei sind Begriffe wie Sonderdurchgänge, Promotions, Streifenplatzierung etc. erwähnt.

Der Begriff Streifenplatzierung ist mir neu. Kann mir jemand von Euch erklären, um was es dabei geht und wie der englische Begriff hierfür lautet?

Vielen Dank!
Petra Paulus
Local time: 05:01


Summary of answers provided
4 +1banner placement
British Diana


Discussion entries: 1





  

Answers


5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
banner placement


Explanation:
It might well refer to the banner placement of an advertisement in a newspaper or other publication. See link


    Reference: http://www.axelspringer-mediapilot.de/dl/137757/DWWS_Angebot...
British Diana
Germany
Local time: 05:01
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Jon Reynolds: Or it could perhaps be the placement of an advertising banner in-store.
14 hrs
  -> yes, of course it could. Thanks, Jon !
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