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German: Standaussage

English translation: theme







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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Standaussage
English translation:theme
Entered by:James Girard
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2:09pm Apr 20, 2005Login or register (free) for more options.
German to English translations [PRO]
Marketing - International Org/Dev/Coop / Fairs & Events
German term or phrase: Standaussage
This is a term used for the presentation of a fair stand and the message they want to bring across. The customer suggested "slogan of the stand" but I am not so happy about that. Any suggestions? Thanks a lot
Monito
theme
Explanation:
What it's all about. Literally a 'position message'.
Selected response from:

James Girard
Germany
Note from asker to answerer
Yes, that is best I think. Thanks a lot
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2message/advertising messageBrigitteHilgner
5theme
James Girard
4motto of the stand
Susanne Wernecke


  

Answers

11 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
message/advertising message

Explanation:
More comprehensive than slogan.

BrigitteHilgner
Austria
Native speaker of: Native in GermanGerman
PRO pts in category: 2

Peer comments on this answer (and responses from the answerer)
agree Craig Meulen
14 mins
agree Deborah Shannon: Too late perhaps, but message is much better than theme here
1 hr
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15 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
motto of the stand

Explanation:
Der Begriff "Stand-Motto" wird auch im Deutschen oft verwendet.


    Reference: http://www.bmw.ru/english/world/news/default.asp?cont=conten...
Susanne Wernecke
Germany
Works in field
Native speaker of: Native in GermanGerman
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21 mins   confidence: Answerer confidence 5/5
theme

Explanation:
What it's all about. Literally a 'position message'.

James Girard
Germany
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Note from asker to answerer
Yes, that is best I think. Thanks a lot
Login to enter a peer comment (or grade)





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