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Ausrichtung Positionierung

English translation: (strategic/product) direction and positioning

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

German term or phrase:	Ausrichtung Positionierung
English translation:	(strategic/product) direction and positioning
Entered by:	casper

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14:50 Aug 15, 2010

German to English translations [PRO]
Bus/Financial - Management / Stragetic consultancy/marketing

German term or phrase: Ausrichtung Positionierung

This is taken from a presentation by a top-tier strategic management consultancy which is advising a German bank.

One of the key aspects of the project is to examine positioning, as well as the product range, pricing...etc.

My question is - what would be the best translation of 'Ausrichtung' here.

Determining positioning
Setting positioning...?

The double 'ing' sounds awkward but it reflects a similar problem in the source and having worked with such consultants, this is probably OK stylistically.

Was meinen Sie?

xxxSimonFJohnso KudoZ activity Questions: 782 (none open) (21 closed without grading) Answers: 311 United Kingdom
Local time: 22:59

(product) direction and positioning

Explanation:
...creating product direction and positioning objectives
http://shortify.com/10901

strategic direction and positioning
http://shortify.com/10900

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Note added at 1 hr (2010-08-15 16:35:35 GMT)
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As CEO and COO of Bananatreecam.com, Steve leads the company’s corporate strategy, drives product direction and positioning, raises funds, and generates awareness for Bananatreecam among industry analysts and potential partners.
http://www.bananatreecam.com/the-team

Selected response from:

casper

Grading comment

4 KudoZ points were awarded for this answer

Summary of answers provided
3 +1	(product) direction and positioning	casper

Discussion entries: 2

Answers

1 hr confidence:

peer agreement (net): +1

zur Ausrichtung Positionierung

(product) direction and positioning

casper
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English
PRO pts in category: 27

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Changes made by editors

Sep 20, 2010 - Changes made by casper:
Created KOG entry	KudoZ term => KOG term

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Ausrichtung Positionierung

English translation: (strategic/product) direction and positioning

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Ausrichtung Positionierung

English translation: (strategic/product) direction and positioning

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KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

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The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.