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|German to English translations [PRO]|
|German term or phrase: Anpassungskur|
|This is from a company circular detailing a programme of new measures in light of the current economic situation, selling off company x, focussing on y, etc.|
Ziel ist es, die Ertragskraft der XXX zu steigern - trotz des schwierigen Marktes - und so die Ressourcen des Unternehmens auf die entscheidenden Zukunftsfelder zu konzentrieren. Zu dieser „Anpassungskur“ an die Marktentwicklungen tragen alle Geschäftsgebiete der XXX bei, je nach Lage in unterschiedlicher Dimension und Richtung.
The fact that it's in quotes indicates it's not exactly in common parlance, and it only gets 2 hits on Google. Is there any way of getting the 'Kur' side of things across without it sounding convoluted ... or should I just go with 'adaptation processs' or something similar and lose the 'Kur'?
Thanks in advance for any suggestions ...
|English translation:some suggestions|
To keep the "Kur" concept, perhaps you could use rejuvenation process or something along those lines.
I thought of evolutionary process (adaptation in the sense of Darwin), and found a few hits searching for "evolutionary process" + business. These might be possible alternatives.
Another idea I didn't research was "reconciliatory process", because what they are so euphemistically attempting to do is reconcile their business processes and utilization of resources to current market conditions. But that doesn't do much for keeping the "Kur" idea in either.
Hoped this helped a little -
As the three-year project unfolds, Xerox Europe expects to implement a range of ebusiness services designed to lower its costs and deliver better service to customers, including electronic billing presentation and payment (EBPP) systems and Web-based information capture. A guiding principle of the project is that in the transition to SFS the pace of change allows time both for the re-education of customers and the realignment of internal practices. "This is an evolutionary process. We can't afford to halt our everyday operations to reinvent Xerox Europe as an ebusiness. The challenge is to introduce radical change and keep the business running at the same time," Hudson says
Therefore, we propose an evolutionary process that starts, soon, to align the major components of a climate service while a more structured service is planned and developed
Despite and because of the tremendous efficiency the Internet offers the misuse of its mechanisms has the
potential for the self-elimination of incompatible processes. Those companies who attempt to go too fast by exceeding their own evolutionary process do so at there own peril.
Selected response from:
Local time: 23:21
|This one was really tough! All the suggestions which retained the medical aspect sounded slightly stilted to me, which is the last thing you want in a marketing document. I also have an aversion (don't know whether this is just me!) to the word 'therapy' because I feel it has negative associations of 'going into thereapy'. I quite liked 'therapeutic' as well, but couldn't quite find a natural way of working it into the sentence )-: So the points go to Beth for a couple of good suggestions which sound pretty natural in the context. I just wish I could award more points! Regards, Mary|
4 KudoZ points were awarded for this answer
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I was about to add this suggestion when I got a visitor so you got before me.
I agree with Mary on 'adaptation' rather than 'adjustment'
My thoughts on 'therapy' are like yours.
| Mats Wiman|
Local time: 05:21
Native speaker of: Swedish
PRO pts in pair: 1498
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