|German to English translations [PRO]|
Marketing - Advertising / Public Relations
|German term or phrase: sachlich umrissenes Werbe- und PR-Thema|
|sachlich umrissenen Werbe- und PR-Themas|
From a PR agency agreement
the agency agrees that it be responsible for
"Die Vorlage kreativer Konzepte in Form eines sachlich umrissenen Werbe- und PR-Themas mit Erläuterung der kreativen Absicht für Werbung und PR"
|English translation:The agency agrees to present|
creative concepts in the form of a production outline for an advertising and public relations theme including a description of the creative notions behind the advertising and public relations efforts.
'sachlich' would normally be 'realistic', but I don't think that would fit well here.
Selected response from:
Local time: 16:26
|Thank you! (and thanks for the comment on 'creative intent' which I think sounds like excellent PR jargon) |
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