Advice

English translation: bookworm

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

German term or phrase:	Leseratte
English translation:	bookworm
Entered by:	Mats Wiman

11:28 Mar 14, 2002

German to English translations [PRO]
Marketing

German term or phrase: Advice

I need some advice.I'm translation a website for a conmpany that conceives, manufactures, delivers and installs decorations for Shopping Centers and Department Stores. In one of their campaigns the installed dozens of cardboard "Leseratten" in the book section of a Dept. Store.There is a picture of that on the site. If I translate the term with "bookworm" it won't go with the picture. If I don't translate, English speakers won't have a clue what that's all about. Can anyone tell me how I should hndle that situation? This is an agency job, so I can't contact the client directly.

Olav Rixen KudoZ activity Questions: 692 (3 open) (8 without valid answers) (26 closed without grading) Answers: 299 Canada
Local time: 22:28

Ask the customer for advice via the agency.

Explanation:
The problem is REAL and needs a solution (new icon?)

Selected response from:

Mats Wiman
Sweden
Local time: 07:28

Grading comment

Thanks you, Mats! I did call the agency and got word from their client, that I should translate and add an explanation. So thank you, too, Mary, and everyone who tried. Olav
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +8

Explain ...

Mary Worby

4 +4

Ask the customer for advice via the agency.

Mats Wiman

4 -1

rat

Sladjana Stojanovic

describe it

KONSUL-SLOVENIA

Answers

5 mins confidence:

peer agreement (net): -1

rat

Explanation:
hope help you

Sladjana Stojanovic
Serbia and Montenegro
Local time: 07:28

7 mins confidence:

peer agreement (net): +4

Ask the customer for advice via the agency.

Explanation:
The problem is REAL and needs a solution (new icon?)

Mats Wiman
Sweden
Local time: 07:28
Native speaker of:

Swedish
PRO pts in pair: 1498

Grading comment

Thanks you, Mats! I did call the agency and got word from their client, that I should translate and add an explanation. So thank you, too, Mary, and everyone who tried. Olav

9 mins confidence:

peer agreement (net): +8

Explain ...

Explanation:
Here's how I'd handle it ...

If you've got a picture of rats, there is no way that you are going to fool the English readership into thinking that they're worms. So you will have to make an explicit comment, something to the effect that 'while the English have book worms, the Germans have 'reader rats', and one of our recent promotions involved ...'

Only thing I can think of, I'm afraid!

HTH

Mary

Mary Worby
United Kingdom
Local time: 06:28
Native speaker of: English
PRO pts in pair: 2770

25 mins confidence:

describe it

Explanation:

... the so called \"Reading (Reader)rat\" (\"Leseratte\") (German parallel for bookworm)...

Would be my version.

HTH a bit

Damian

KONSUL-SLOVENIA
Slovenia
Local time: 07:28
Native speaker of:

Slovenian,

German
PRO pts in pair: 20

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