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16:14 Aug 22, 2002
German to English translations [PRO] Marketing - Marketing / Market Research
German term or phrase:Zauberwort
Facility-Management ist das Zauberwort, eine Geschäftsidee aus Amerika
(introduction of a company presentation)
Explanation: I think that this might be the idea behind Zauberwort in English here.
buzz·word (buz'werd) n:
1. A word or phrase connected with a specialized field or group that usually sounds important or technical and is used primarily to impress laypersons: “‘Sensitivity’ is the buzzword in the beauty industry this fall” (ADWEEK).