English translation: create new markets / basis for a new market
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Thanks Rolf, Jonathon, Alexander and Mary. I decided to go with "create new markets" as the customer's emphasis throughout is on the fact that the don't just sell things to the market, they are so good that they create entirely new markets (nothing like a healthly ego...).
Thanks for everyone's time and effort, I think any of your answers could be used, this one just fit best in my context.