Mehrkäufe

English translation: add-on purchases

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

German term or phrase:	Mehrkäufe
English translation:	add-on purchases
Entered by:	Klaus Dorn (X)

10:49 Jan 12, 2003

German to English translations [PRO]
Marketing

German term or phrase: Mehrkäufe

Part of a marketing presentation. The heading reads: "Promotions zur Anregung von Mehrkäufen"
Multiple purchases? Buying more? I just can't think of a good term.

Olav Rixen KudoZ activity Questions: 692 (3 open) (8 without valid answers) (26 closed without grading) Answers: 299 Canada
Local time: 07:24

add-on purchases

Explanation:
additional purchases

Selected response from:

Klaus Dorn (X)
Local time: 17:24

Grading comment

Thanks, Klaus, and all who tried. Lots of good stuff here.
4 KudoZ points were awarded for this answer

Summary of answers provided

5 +1

repeat purchases

Patricia Gifford

3 +2

add-on purchases

Klaus Dorn (X)

return buyers

Norbert Hermann

to promote an increase in sales

Jonathan MacKerron

Discussion entries: 1

Answers

3 mins confidence:

peer agreement (net): +2

add-on purchases

Explanation:
additional purchases

Klaus Dorn (X)
Local time: 17:24
Native speaker of:

English,

German
PRO pts in pair: 1514

Grading comment

Thanks, Klaus, and all who tried. Lots of good stuff here.

14 mins confidence:

return buyers

Explanation:
is def. understood

instead of Kaeufen - use buyers

to bring people back to the shop to paraphrase it

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Note added at 2003-01-12 11:05:54 (GMT)
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or use return shoppers instead of buyers

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Note added at 2003-01-12 11:07:53 (GMT)
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use incentives for Anregung!

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Note added at 2003-01-12 11:19:56 (GMT)
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if Alexander is right with his assumption - you might say

incentives to push/increase sales -

does not sound that great - I know

Norbert Hermann
Local time: 15:24
Native speaker of:

English,

German
PRO pts in pair: 1977

15 mins confidence:

to promote an increase in sales

Explanation:
is my take

Jonathan MacKerron
Native speaker of: English
PRO pts in pair: 5577

31 mins confidence:

peer agreement (net): +1

repeat purchases

Explanation:
In market research, we call that "repeat purchases".
IMO this is a standard term in marketing/market research.

HTH,
Patricia

A good resource: Encyclopedic Dictionary Marketing (D-E, E-D), Wolfgang J. Koschnick, Saur Verlag

Patricia Gifford
Local time: 16:24
Native speaker of: German
PRO pts in pair: 74

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