This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. German to English

Argumente (made by manufacturers at a trade fair)

English translation: claims

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Argumente (made in favour of a product)
English translation:claims
Entered by: Rowan Morrell

11:47 Jun 27, 2003
German to English translations [PRO]
Marketing / Trade Fair
German term or phrase: Argumente (made by manufacturers at a trade fair)
"Dann können Neuheiten oder Verbesserungen gemeinsam betrachtet und die Argumente des Herstellers diskutiert werden."

Talking about visiting a trade fair. I'm not entirely happy with "arguments", and am wondering if it could be something like "sales pitches"? Verkaufsargumente is given as "selling points" in the glossary, but that applies more to the actual products than the manufacturers. TIA for your help.
Rowan Morrell
New Zealand
Local time: 10:34
selling points
Explanation:
There is nothing wrong with selling points here. It is not the manufacturer's selling points but the points made by the manufacturer in the hope of attracting custom for his goods/services. OK?

--------------------------------------------------
Note added at 2003-06-27 11:55:45 (GMT)
--------------------------------------------------

sales pitch would also work

--------------------------------------------------
Note added at 2003-06-27 12:17:12 (GMT)
--------------------------------------------------

I like \"claims\" too - I was really only trying to clear up the misunderstanding about what \"selling points\" referred to
Selected response from:

CMJ_Trans (X)
Local time: 00:34
Grading comment
These are Tony's points, really, because I'm going to use "claims". I think that will work really well. Thanks so much to everyone for all their help.
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +8selling points
CMJ_Trans (X)
4reasoning
IanW (X)
4blurb
Richard George Elliott
5 -1key selling points /sales spiel
Nicholas Hogg
4reasons
Сергей Лузан
3assertion
jerrie


Discussion entries: 2





  

Answers


5 mins   confidence: Answerer confidence 5/5 peer agreement (net): +8
selling points


Explanation:
There is nothing wrong with selling points here. It is not the manufacturer's selling points but the points made by the manufacturer in the hope of attracting custom for his goods/services. OK?

--------------------------------------------------
Note added at 2003-06-27 11:55:45 (GMT)
--------------------------------------------------

sales pitch would also work

--------------------------------------------------
Note added at 2003-06-27 12:17:12 (GMT)
--------------------------------------------------

I like \"claims\" too - I was really only trying to clear up the misunderstanding about what \"selling points\" referred to

CMJ_Trans (X)
Local time: 00:34
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 2071
Grading comment
These are Tony's points, really, because I'm going to use "claims". I think that will work really well. Thanks so much to everyone for all their help.

Peer comments on this answer (and responses from the answerer)
agree  LegalTrans D: I think you are spot-on!
2 mins
agree  TonyTK: or "claims". "Sales pitch" sounds a bit like foot-in-the-door hard-selling (IMO)
8 mins
agree  writeaway: confirmed by Larousse + Hachette (pour argument de vente)
11 mins
agree  Nicole Tata: Tony: post 'claims' as a separate answer and earn yourself some points ;-))
15 mins
agree  David Moore (X)
15 mins
agree  jerrie
54 mins
agree  Robert Kleemaier
2 hrs
agree  Cilian O'Tuama: I'd also go for 'claims'. 'Selling points' could be confused with 'points of sale'
4 hrs
Login to enter a peer comment (or grade)

6 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
reasoning


Explanation:
I think "reasoning" is a good translation of "Argumente". You could even say "the reasoning behind the manufacturers sales pitches/approaches". Otherwise I'd go with your "sales pitch". Hope this helps.

IanW (X)
Local time: 00:34
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 2468
Login to enter a peer comment (or grade)

12 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
blurb


Explanation:
...depending on how formal you need to be (and whether the manufacturer's 'Argumente' are in written form or not).

Richard George Elliott
United Kingdom
Local time: 23:34
Native speaker of: English
PRO pts in pair: 86

Peer comments on this answer (and responses from the answerer)
neutral  Nicole Tata: too colloquial and not positive enough for my liking
20 hrs
Login to enter a peer comment (or grade)

30 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
assertion


Explanation:
statement
contention
conclusion
deduction
demonstration
spiel


a few more
but Tony really should post 'claim'!

jerrie
United Kingdom
Local time: 23:34
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 1469

Peer comments on this answer (and responses from the answerer)
neutral  TonyTK: Hey, who needs points? I'm already blessed with the brain of Einstein and the body of Ricky Martin (er, or was it the other way around ... )
26 mins
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 5/5 peer agreement (net): -1
key selling points /sales spiel


Explanation:
Fiat uses key selling points for "argomenti" in its marketing language.
Sales spiel with its obvious Germanic parentage might be fun to use if you are writing copy.

Nicholas Hogg
Georgia
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 76

Peer comments on this answer (and responses from the answerer)
disagree  Nicole Tata: imo, 'spiel' is not at all appropriate. It's much too colloquial and evokes dodgy car salesman imagery :-(
19 hrs
Login to enter a peer comment (or grade)

1 day 3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
reasons


Explanation:
opinions. Good luck, Rowan Morrell!

Сергей Лузан
Russian Federation
Local time: 01:34
Native speaker of: Native in RussianRussian
PRO pts in pair: 420
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search