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|German to English translations [PRO]|
|German term or phrase: Sympathieträger|
|This has already been asked once but I just can't see using any of the suggestions here:|
Parallel dazu läuft weiterhin die Imagekampagne für Firma XY mit dem Sympathieträger Harald Schmidt
The term chosen in the glossary was "mascot" - but I just don't see that working here....
I was contemplating something along the lines of "appealing advertising figure" but there most be something better out there, surely.
|English translation:celebrity endorser/spokesperson/spokesmodel|
Although the German hss slightly different connotations and can be used in a wider context, in your particular text "celebrity endorser/spokesperson" would capture the essence. If you compare English and German sources, you see that these terms are used in very much the same context.
(Spokesperson in more commonly used for non-profit organizations, though, and spokesmodel sounds rather glamourous, so my favorite is endorser.)
Another option is re-phrasing: endorsed/with endorsement by the popular H.S.
It's important to remember that when a company signs a celebrity
endorser, they're signing an image.
A widely used and very popular type of spokesperson
is the celebrity endorser (Tom et al. 1992)
It's the biggest partnership this year in the music world Panasonic and Tata Young. Tata will become the spokesmodel for Panasonic during 1999 appearing on the famous audio-visual brand's television commercials as well as in radio and print advertising. ... Panasonic's big boss Mr. Yoshimasa Tamura says Panasonic selected Tata Young as its celebrity spokesmodel because "Tata has the same vitality as Panasonic. Panasonic's leadership in next-generation digital technology is a perfect match with Tata's dynamism, her youthful spirit of innovation, and her commitment to being the best at what she does".
Prior to her Beach Party appearances, Donna had already spun a moderately successful career as a teen singer into a lucrative role as the "celebrity spokesmodel" for Dr. Pepper, and continued in those roles even after she started appearing in the AIP movies.
Celebrity endorsement can be key to marketing success
"High-profile endorsements from athletes and celebrities will set you apart from your competitors, and you can become a contender in the playing field —a celebrity spokesperson can work for companies of all sizes."
Mark Janicello, derzeit wichtigster Werbe- und Sympathieträger für Scientology in Österreich
Prominente in der Werbung
Schwimmstar Franziska van Almsick "taucht" mit dem Opel Tigra unter
einem Stau hindurch, Verona Feldbusch kocht unermüdlich
Iglo-Rahmspinat mit "Blubb" und Thomas Gottschalk beteuert seine
Vorliebe für Haribo-Goldbären. Wie wird wer und aus welchem Grund
als Prominenter in der Werbung eingesetzt? ....
Wie schon in den 20er Jahren treten nach 1945 vor allem
Filmschauspieler als Sympathieträger und neue Konsumleitbilder auf Anzeigen
und Plakaten in den Vordergrund.
Selected response from:
Heike Behl, Ph.D.
Local time: 23:26
|Oh my goodness, what an amazing variety of suggestions to choose from - I was positively overwhelmed! Thank you all very, very much for your help and input. In my specific case I decided to go with "..featuring the popular entertainer Harald Schmidt as an endorser for the products" - many of your suggestions would work equally well, however, so I have not selected just one entry for the glossary. |
Thank you all gain,
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