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"Firma X möchte ihren Markenauftritt in Zukunft international homogen gestalten. Zentrale Aspekte dabei sind der Name, das Logo, die Kombination von Name und Logo im Sinne einer Wort-Bild-Marke, die Verpackungsgestaltung sowie die Farbcodes."
This is from a marketing presentation. The marketing side of my brain is on a go-slow at the moment and refuses to come up with anything decent for "Wort-Bild-Marke".
Explanation: cf: www.wsgroupinc.com/INTexecutone.html
Not surprised you're not inspired with all the feathers flying around the site!
I'm not thrilled with this either but I cannot seem to write anything much today. Wonder why?