https://www.proz.com/kudoz/german-to-english/marketing/94938-gastronomie.html?

Gastronomie

English translation: food (? and beverage ?) service industry/trade/sector

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Gastronomie
English translation:food (? and beverage ?) service industry/trade/sector
Entered by: Dan McCrosky (X)

04:23 Oct 10, 2001
German to English translations [Non-PRO]
Marketing
German term or phrase: Gastronomie
For the German term "Gastronomie" in conjunction with the serving of espresso coffee, I need a short (if possible), cover-all-the-bases term suitable for the US market. The context is:

"Erstklassige Caffè-Qualität, elegantes Produkt-Design und vor allem die enge Zusammenarbeit mit der Gastronomie – das sind die Zutaten für das Erfolgsrezept von XXXX."

XXXX is an espresso (and other coffee products) brand name.

Espresso might be served in a coffee shop/bar, restaurant, bar, nightclub or brought into any premises by a catering firm. I've tested a few possibilities that have occurred to me with Google, English, .com searches with the following more confusing than helpful results:

Various combinations with "gastronomy" "coffee bar", "coffee shop" or "industry" yielded at best 200 hits, mostly non-US sites.

"food service industry": 12000 hits

"food service trade": 200 hits

"food service outlets": 400 hits

"food and beverage service outlets": 2 hits

"food and beverage service industry": 60 hits

"restaurant industry": 18000 hits

"restaurant trade": 1800 hits

"bar and restaurant industry": 100 hits

"bar and restaurant trade": 14 hits

"catering industry": 3400 hits

"catering trade": 1000 hits

Does "food service" cover coffee shops, nightclubs, and bars?

Is the term "gastronomy" used much at all in the US?

Does "catering" cover all of the above outlets?

Should I write "coffee shop" or "coffee bar" in the year 2001?

"food and beverage service industry" seems very safe but it is long and sixty hits is not exactly a landslide victory.

What do you think?

TIA

Dan
Dan McCrosky (X)
Local time: 20:23
food service industry
Explanation:
food service industry is the most general term and covers all possibilities
Selected response from:

Gudrun Russo (X)
Local time: 14:23
Grading comment
Thank you very much everyone. As the term "Gastronomie" came up 7 times in 2,500 keystrokes, I used a little of everything except "catering" and "gastronomy". My somewhat uncertain reasons for not using "gastronomy" are indicated below and were backed up by Ulrike. I think "catering industry" might be a more British than US term. It would also seem to me that "Food and beverage industry/trade/sector" without the word "service" might include the Coca Cola Company and/or Nestlé.
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +1food service industry
Gudrun Russo (X)
4 +2food and beverage trade (or industry or sector)
Ulrike Lieder (X)
5Food service industry is correct.
EMatt
4Gastronomy
Maya Jurt
4 -1catering trade
Thomas Bollmann
3providers of gastronomic pleasures
Sven Petersson
4 -1Gastronomy
Maya Jurt
1 +1Remarks on the use of "gastronomy" in US English
Dan McCrosky (X)
1purveyors of food and drink
Dan McCrosky (X)


  

Answers


4 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -1
catering trade


Explanation:
Gastronomie could generally be translated as catering trade


    own experience
Thomas Bollmann
Germany
Local time: 20:23
Native speaker of: Native in GermanGerman
PRO pts in pair: 92

Peer comments on this answer (and responses from the answerer)
disagree  Alexander Schleber (X): Too limited. Catering is mostly food services for homes and parties.
12 mins
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10 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
food service industry


Explanation:
food service industry is the most general term and covers all possibilities

Gudrun Russo (X)
Local time: 14:23
Native speaker of: German
PRO pts in pair: 31
Grading comment
Thank you very much everyone. As the term "Gastronomie" came up 7 times in 2,500 keystrokes, I used a little of everything except "catering" and "gastronomy". My somewhat uncertain reasons for not using "gastronomy" are indicated below and were backed up by Ulrike. I think "catering industry" might be a more British than US term. It would also seem to me that "Food and beverage industry/trade/sector" without the word "service" might include the Coca Cola Company and/or Nestlé.

Peer comments on this answer (and responses from the answerer)
agree  Alexander Schleber (X): This is the widest possible and most understandable term.
4 mins
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20 mins   confidence: Answerer confidence 5/5
Food service industry is correct.


Explanation:
Catering service is only a portion of the food service industry. Of course, food service industry is not the same as Gastronomie in German, but I believe it comes closest. Hamblock-Wessels has catering industry, but it is wrong.

EMatt
Local time: 14:23
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in pair: 222
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23 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
providers of gastronomic pleasures


Explanation:
The oblique Alexander solution.


    My geriatric brain.
Sven Petersson
Sweden
Local time: 20:23
Native speaker of: Native in SwedishSwedish, Native in EnglishEnglish
PRO pts in pair: 1641
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28 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
food and beverage trade (or industry or sector)


Explanation:
FWIW, gastronomy is hardly used at all in US English, and certainly not as a description of the industry.

I would not use "catering", catering has a very specific and narrow meaning and does not cover coffee shops, coffee bars, places like Starbucks, etc.

Coffee shop, again, has a very specific, narrowly defined meaning - I would never refer to a Starbucks as a coffee shop (Starbucks themselves refers to their "stores"). If I understand your question correctly, your client has something like Starbucks stores, dedicated outlets where they brew coffee, sell beans, pastries, etc. That's not a coffee shop, but rather a coffee bar, maybe even a coffee boutique (don't laugh!) Some 55,000 Google hits on "coffee bar", some 150 or so hits on "coffee boutique" ...

In fact, Starbucks has almost gained the status of Kleenex or Bandaid, where the brand name describes the product. [But of course, that wouldn't work for your client :-) ]

Just my two cents' worth... HTH.


Ulrike Lieder (X)
Local time: 11:23
Native speaker of: German
PRO pts in pair: 3525

Peer comments on this answer (and responses from the answerer)
agree  cochrum: yep
39 mins

agree  Jay Whitten
2760 days
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34 mins   confidence: Answerer confidence 1/5Answerer confidence 1/5
purveyors of food and drink


Explanation:
Yeah Sven, I suppose I could also write "purveyors of food and drink".

I just might!

Dan

Dan McCrosky (X)
Local time: 20:23
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 1541
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
Gastronomy


Explanation:
This word englobes everything you are looking for. It gets 95'000 hits on Google: The cover restaurants, fine food and dring, menus, everything for the palate.

You serve this coffee in coffee bars, top restaurants, at home with a chef-menu and so one.

The word gastronomy exceeds in my opinion all terms you mentioned because it englobes them all if you add "top Quality" to your term.

HTH

Maya Jurt
Switzerland
Local time: 20:23
Native speaker of: Native in GermanGerman, Native in FrenchFrench
PRO pts in pair: 545

Peer comments on this answer (and responses from the answerer)
neutral  Kim Metzger: Englobes?
1442 days
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -1
Gastronomy


Explanation:
Just one example, when you search "coffe2 gastronomy"

see link below


    Reference: http://www.guide-gerard.com/bistrots/caf2strop/lecafe_2st_tr...
Maya Jurt
Switzerland
Local time: 20:23
Native speaker of: Native in GermanGerman, Native in FrenchFrench
PRO pts in pair: 545

Peer comments on this answer (and responses from the answerer)
disagree  Kim Metzger: http://en.wikipedia.org/wiki/Gastronomy
3144 days
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3 hrs   confidence: Answerer confidence 1/5Answerer confidence 1/5 peer agreement (net): +1
Remarks on the use of "gastronomy" in US English


Explanation:
Merriam Webster's New Encyclopedic Dictionary indicates that gastronomy in English means:

1: the art or science of good eating,
2: culinary customs or style

NODE – The New Oxford Dictionary of English says more or less the same thing:

1: the practice or art of choosing, cooking, and eating good food
2: the cookery of a particular area

The American Heritage® Dictionary of the English Language: Fourth Edition. 2000 gives nearly the same two definitions:

1: The art or science of good eating.
2: A style of cooking, as of a particular region.

Not one of these dictionaries mentions the trade or sector or industry of food/beverage service. We Americans are not very cosmopolitan, I don't know if we can handle all this englobement.


Dan McCrosky (X)
Local time: 20:23
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 1541

Peer comments on this answer (and responses from the answerer)
agree  Jay Whitten: definitely not "gastronomy"
2760 days
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