Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.
German to English translations [PRO] Marketing - Marketing / Market Research
German term or phrase:Aufbauten
Aufbauten: Zeitlich begrenzte, oftmals auf ein besonderes Ereignis bezogene Plazierung außerhalb der Verkaufsfläche des Outlets.
Despite the text's helpful definition I cannot think what this might be called in English. Any help appreciated.
Explanation: I don't know the term "Aufbauten" (I don't think it's that common in marketing) therefore I can't claim to provide the specific term. Going by the description, I would call this thing an outdoor display.
Thanks to everyone for your help. I chose Brigitte's answer as the text also mentions various other temporary displays (special displays, secondary displays etc) so I needed something to distinguish this from them - "outdoor" and "unit" help to achieve this. 4 KudoZ points were awarded for this answer