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German to English translations [PRO] Marketing - Marketing / Market Research
German term or phrase:Szenekultur
Jugendkultur ist Szenekultur
Wie strukturieren sich junge Märkte?
- nach Lebensstilen oder genauer gesagt
- nach Szenen oder genauer gesagt
- nach expressiven Gruppenstilen
Szenen
- real existierende Netzwerke
- geringe Definition über Sozialstrukturen
- Themen als vergemeinschaftender Faktor
- Relevanz für Kommunikation
The text is from a bank and deals with their strategy for targeting young people as potential clients.
"The term scene can refer to a specific subculture or movement. Scenes are distinguished from the general culture through fashion; identification with specific (sometimes obscure or experimental) musical genres or political perspectives; and a strong in-group or tribal mentality. The term can also be used to describe specific subsets of a subculture, often geographical, such as the American drum and bass scene or the London goth scene.
Some scenes tend to be volatile, reactive to trends and changes, with some participants acting elitist towards those considered to be less fashionable, or oppositional to the general culture although others do provide mutual support in marginalised groups. In-group behaviour can sometimes elicit external opposition."
"The term scene can refer to a specific subculture or movement. Scenes are distinguished from the general culture through fashion; identification with specific (sometimes obscure or experimental) musical genres or political perspectives; and a strong in-group or tribal mentality. The term can also be used to describe specific subsets of a subculture, often geographical, such as the American drum and bass scene or the London goth scene.
Some scenes tend to be volatile, reactive to trends and changes, with some participants acting elitist towards those considered to be less fashionable, or oppositional to the general culture although others do provide mutual support in marginalised groups. In-group behaviour can sometimes elicit external opposition."
The translation workplace 
peer agreement (net): +3
