ab Vierzig - forty-something ( translation glossary) Marketing Brochure,Marketing / Market Research,Marketing

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

German term or phrase:	ab Vierzig
English translation:	forty-something
Entered by:	Andrea Obrien

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9:00am Mar 28, 2007

German to English translations [PRO]
Marketing - Marketing / Market Research / Marketing Brochure

German term or phrase: ab Vierzig

From a brochure on face lotion
"Perfekte Pflege für die Haut ab Vierzig"

I have a problem with the "ab Vierzig" bit.

Andrea Obrien

KudoZ activity
Questions: 140 (7 open)
Answers: 150

Germany

Clarification request(s) and response

xxxFrancis Lee: 10:12am Mar 28, 2007: Any more context? Is this e.g. a stand-alone sentence?
Craig Meulen: 1:14pm Mar 28, 2007: As usual, I'm with Francis - we need more context to decide how free we are to play with the word order, especially the issue "skin care" vs "xxx for skin"
Andrea Obrien: 1:21pm Mar 28, 2007: Context: - this is a headline at the start of the brochure, it is followed by a list of different products for "mature" skin (cleanser, cream, peeling etc.) for men and women.
xxxFrancis Lee: 5:37pm Mar 28, 2007: This is why I asked. If this selection of products is in fact simply aimed at the 40-100 age-group, then my suggestion would be wrong. In which case ... (shriek, fire, brimstone etc.). Why does nobody else seem to care ?
Andrea Obrien: 6:59am Apr 2, 2007: Thank you everybody! -

for forty-something skin

Explanation:
turns out it's a very common phrase in ther business ...

http://www.greatskin.com/product/greatskin/gs-tiered.htm
The Best Care for Forty-Something Skin (and Beyond)!
http://www.greatskin.com/offers/504-40.html

According to Us Weekly, Marcia keeps her forty-something skin soft and smooth with luxurious (and pricey) Crème de la Mer.
http://www.realself.com/blog/desperate_housewives_beauty_tip...
;-)

Alternatively, you could say "Superior skin care for forty-somethings"

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Note added at 2 hrs (2007-03-28 11:28:15 GMT)
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Plus it doesn't give the impression that 40-90 is one age-group

Selected response from:

xxxFrancis Lee
Germany

Note from asker to answerer

Thank you. I chose this option.
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +4

into your forties

Tim Jenkins

2 +5

over forty

Alan Johnson

4 +3

for forty-something skin

xxxFrancis Lee

3 +1

after forty

Craig Meulen

for the woman over forty

ciliegina

Answers

7 mins confidence:

peer agreement (net): +1

after forty

Explanation:

perfect skin care after forty

I definitely prefer "skin care" to "care for skin"

Craig Meulen
Germany
Specializes in field
Native speaker of:

English
PRO pts in category: 8

Notes to answerer

Asker: Thank you Craig

11 mins confidence:

peer agreement (net): +4

into your forties

Explanation:
"Perfect skin care into your forties"

There are many simples things you can do as far as anti-aging skin care, and many don't require topical creams, serums or lotions to keep you looking and feeling your best. Provided you follow a healthy diet and exercise plan, protect yourself from the sun and keep your skin hydrated regularly, you'll be able to keep your youthful glow well into your forties and beyond.http://www.antiagingsecrets.co.uk/skin.php

Tim Jenkins
United Kingdom
Works in field
Native speaker of:

English
PRO pts in category: 8

Notes to answerer

Asker: Thank you, Tim

14 mins confidence:

for the woman over forty

Explanation:
sounds a bit more natural as long as it is skin care for women

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Note added at 42 mins (2007-03-28 09:42:30 GMT)
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or
for women over forty
or
for the over forties
although skin care products are usually specifically for women or men.

ciliegina
Germany
Specializes in field
Native speaker of:

English
PRO pts in category: 4

Notes to answerer

Asker: Thank you!

1 hr confidence:

peer agreement (net): +3

for forty-something skin

Explanation:
turns out it's a very common phrase in ther business ...

http://www.greatskin.com/product/greatskin/gs-tiered.htm
The Best Care for Forty-Something Skin (and Beyond)!
http://www.greatskin.com/offers/504-40.html

According to Us Weekly, Marcia keeps her forty-something skin soft and smooth with luxurious (and pricey) Crème de la Mer.
http://www.realself.com/blog/desperate_housewives_beauty_tip...
;-)

Alternatively, you could say "Superior skin care for forty-somethings"

--------------------------------------------------
Note added at 2 hrs (2007-03-28 11:28:15 GMT)
--------------------------------------------------

Plus it doesn't give the impression that 40-90 is one age-group

xxxFrancis Lee
Germany
Specializes in field
Native speaker of:

English
PRO pts in category: 121

Note from asker to answerer

Thank you. I chose this option.

2 mins confidence:

peer agreement (net): +5

over forty

Explanation:
Perfect care for skin over forty

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Note added at 2 hrs (2007-03-28 11:57:34 GMT)
--------------------------------------------------

http://www.google.co.uk/search?hl=en&q=%22for+skin+over%22&m...

Alan Johnson
Germany
Native speaker of:

English
PRO pts in category: 8

Notes to answerer

Asker: Thank you very much, Alan!

Peer comments on this answer (and responses from the answerer)

agree

Joanne Parker: (Age) spot on!

0 min

agree

Paula Trucks-Pape

4 mins

agree

BrigitteHilgner: This is what I would use.

51 mins

agree

Ingeborg Gowans

1 hr

neutral

xxxFrancis Lee: Doesn't sound natural to me - as a quick Google reveals ...

2 hrs

-> Try "for skin over". You have to sort the wheat from the chaff, but there are plenty of relevant hits for skin over lots of ages.

agree

Craig Meulen: ... // one-third of your hits are for "care" as a verb, another third are for "skin + noun" (skin disease, skin cancer patients). But the other third are, well, proof that naturalness is in the eye of the beholder :-)

4 hrs

-> I confess I'm not sure what you mean. It's not "care for skin", it's "perfect care" and "for skin over forty". Try google; it will tell you that "care for skin" is common and natural-sounding. www.google.co.uk/search?hl=en&q=%22care+for+skin%22&meta=

Voters for reclassification as PRO / non-PRO

PRO (3): Andrew Swift, xxxFrancis Lee, writeaway

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German: ab Vierzig

English translation: forty-something