German: Akzente setzen English translation: sets its sights on the future 
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| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | | German term or phrase: | Akzente setzen | | English translation: | sets its sights on the future | | Entered by: | Tim Jenkins |
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German to English translations [PRO]
Marketing - Marketing / Market Research | | German term or phrase: Akzente setzen | Das Unternehmen setzt Akzente mit eigens entwickelten innovativen Lösungen.
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| | Clarification request(s) and responsexxxFrancis Lee: 9:04am Jul 23, 2007: Can you provide info on the context/readership here? What are your own thoughts?
Paul Cohen: 2:52am Jul 24, 2007: A bit more context would help, Neele. What comes before and after this sentence? What kind of company are we talking about? Do the "innovative solutions" involve advanced technology? Is the firm in question an industry leader or a minor player?
Neele: 6:09am Jul 24, 2007: Hello, thank you for your answers anyway. The further context is not really explaining that sentence either. The sentence before says that the company developed several products in the past. And the sentence after the example continues with the fact that the company in particular develops web-based solutions. The solutions all involve IT technology; the company is SME.
In my opinion "stands out for" might be a possible translation here.
xxxFrancis Lee: 4:28pm Jul 26, 2007: "stands out for" what, exactly?
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| | sets its sights on the future | Explanation:
"Akzente setzen" set a course, indicate directions; "neue Akzente setzen" point the way to the future, set new trends
© Langenscheidt KG, Berlin und München
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Note added at 9 mins (2007-07-23 06:56:01 GMT)
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OR "leads the way", might fit in the context of promoting the company. Although, this would not be a direct translation. |
| Selected response from:
 Tim Jenkins
United Kingdom
| Note from asker to answererSelected automatically based on peer agreement.
4 KudoZ points were awarded for this answer |
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The translation workplace 
peer agreement (net): +3
