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Trendbezug

English translation: trend tie-in


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Trendbezug
English translation:trend tie-in
Entered by: Klaus Urban
Options:
- Contribute to this entry
- Include in personal glossary

13:21 Oct 12, 2007
German to English translations [PRO]
Bus/Financial - Marketing / Market Research / tender / Ausschreibung
German term or phrase: Trendbezug
Es geht um die Ausschreibung eines Pachtvertrags für eine Einzelhandelsfläche in einer Shopping Mall. Die Bieter werden aufgefordert, ihre Qualifikation in verschiedener Hinsicht darzulegen, u.a.:
"Qualität des Konzepts:
- Konzeptbeschreibung (z. B. Positionierung, Markenimage ***Trendbezug***)
- Darstellung von Alleinstellungsmerkmalen, Einzigartigkeit, Innovationscharakter
- Visuelle Darstellung von Shoplayout und Design ..."
Klaus Urban
Local time: 18:21
trend tie-in
Explanation:
Not sure if this is even used as a phrase, but I'm thinking along the lines of "relevance", i.e. WHY is this store going to do well/draw business to the shopping centre?
Selected response from:

Hilary Davies Shelby
Local time: 11:21
Grading comment
Thank you!
4 KudoZ points were awarded for this answer



Summary of answers provided
1 +4trend tie-in
Hilary Davies Shelby
4attitude towards fashionDavid Moore
3 +1trend
SwissTell
3Image ( Brand demographic)innovator


Discussion entries: 1





  

Answers


7 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
trend


Explanation:
ought to do, really, but you could also be more elaborate by saying "relating to trend" or such

SwissTell
Local time: 12:21
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 47
Notes to answerer
Asker: Danke!


Peer comments on this answer (and responses from the answerer)
agree  anisco
4 hrs
  -> ciao Aniella und danke!
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9 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
attitude towards fashion


Explanation:
Spring unbidden to mind...

David Moore
Local time: 18:21
Native speaker of: Native in EnglishEnglish
PRO pts in category: 60
Notes to answerer
Asker: Thank you, David!

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10 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
Image ( Brand demographic)


Explanation:
As in, who is the shop being marketed too


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Note added at 13 mins (2007-10-12 13:34:54 GMT)
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hold on, perhaps not demographically.. considering marketing is mentioned already. Nonetheless I still feel that image trift

innovator
Native speaker of: Native in EnglishEnglish
Notes to answerer
Asker: Thank you!

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2 hrs   confidence: Answerer confidence 1/5Answerer confidence 1/5 peer agreement (net): +4
trend tie-in


Explanation:
Not sure if this is even used as a phrase, but I'm thinking along the lines of "relevance", i.e. WHY is this store going to do well/draw business to the shopping centre?

Hilary Davies Shelby
Local time: 11:21
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 36
Grading comment
Thank you!
Notes to answerer
Asker: Thank you, Hilary!


Peer comments on this answer (and responses from the answerer)
agree  Paul Cohen: Well, it's original and it's close to the German (and since the Asker hasn't offered any ideas of his own) - why not!?
47 mins
  -> thank you, Paul!

agree  anisco
1 hr
  -> Thanks, Aniello!

agree  Kim Metzger
2 hrs
  -> Hi Kim, thank you!

agree  sibsab
7 hrs
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