GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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08:42 Jul 10, 2008 |
German to English translations [PRO] Bus/Financial - Marketing / Market Research / Trends, costs | |||||||
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| Selected response from: silvia glatzhofer Local time: 04:33 | ||||||
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Summary of answers provided | ||||
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2 +3 | spillover effect / economies of scale |
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4 | learning curve |
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Discussion entries: 1 | |
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spillover effect / economies of scale Explanation: In marketing, "Lernfaktor" is used as a synonym for "Ausstrahlungseffekt" which would be halo effect or spillover effect in English. What they seem to mean are "economies of scale" (based on the explanation in brackets) |
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