English translation: Specialised literature in the field of vehicle fleets
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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:
Fachtitel im Bereich Fuhrpark
Specialised literature in the field of vehicle fleets
German to English translations [PRO] Marketing - Marketing / Market Research / credit card communication strategy
German term or phrase:Fachtitel im Bereich Fuhrpark
The following is the title of a PPT slide discussing the communication/advertising strategies of new type of credit card which is linked to a petrol/gas/benzin station corporation.
Entwicklung einer Anzeigenkampagne für Fachtitel im Bereich Fuhrpark zur Kommunikation der Produktvorteile
The "Fachtitle im Bereich Fuhrpark" is confusing me. I think "fachtitlel" may be "trade publications" - not sure. And while I understand generally what "Fuhrpark" means, I don't understand it in this context or with "Bereich."