07:47 Jul 8 

IMO "in den Shop" is grammatically correct and not a typo; it is the page whence one enters the site's shop. So it probably is not part of the shop proper but the entrance to it.

13:22 Jul 7 

@ casper - it does say "in den Shop". There are lots of typos etc in the text though.

@Languageman: this comes in a flow chart showing progress through the website. The first box has: "Partnerseite" and then various types of links leading to a box with the text above, which then leads to another box saying "Auswahlseite bestimmtes Produkt". The text that accompanies the table says: "Der User wird geködert und dann auf eine Startseite geführt deren Inhalt individuell dynamisch generiert wird (Rahmen generisch / Inhalt individuell)
Im eShop werden zielgruppenspezifische Startseiten dynamisch erzeugt und je nach Referer angezeigt. Rahmen generisch, Content spezifisch. In der Tiefe des eShops dann der generische Content.
Vorteil: kein Medienbruch, stringente Useransprache
Nachteil: kostenintensiver (aus Herstellersicht) "

And that really is all it says about products, services, offers or anything else!

03:02 Jul 7 

Does the source text say "...in *den* Shop" ?

21:33 Jul 6 

Thanks for the extra info., but I'm not really sure this helps too much. I think we are trying to get at the sense of exactly what is meant by "Angebot-" in this context. It could mean so many different things (product range, product selection, sale items, ...).

21:28 Jul 6 

This is a photo company and the option discussed is for a website with dynamically generated content varying according to the referrer, in contrast to a generic website or one just tailored to target groups.

21:24 Jul 6 

might provide a clue?

20:52 Jul 6 

Really could do with more context here. My guess is that this could refer to start pages that change depending on what special offer the company has running at a particular time.

20:06 Jul 6 

If the site offers products (goods) only you could certainly use product-specific. If the "Angebot" includes "services" as well (e.g. selling not only flooring materials but also the installation) you might need a broader phrase like "specific to the products and services offered".