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Marktfrequenz

English translation: customer traffic

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10:20 Mar 15, 2010

German to English translations [PRO]
Marketing - Marketing / Market Research

German term or phrase: Marktfrequenz

Die Marktfrequenz und auch alle anderen Kennzahlen der Aktion wurden durch das Wetter beeinträchtigt

What they mean is the number of customers in the store that day. What would be the standard term for this in English?

Thanks.

ClaireReu KudoZ activity Questions: 155 (7 open) (2 without valid answers) (2 closed without grading) Answers: 0
Local time: 04:30

English translation:customer traffic

Explanation:
putting this into Linguee yields Kundenfrequenz as well as Kundenverkehr

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Note added at 56 mins (2010-03-15 11:17:03 GMT)
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Here's a related discussion: http://www.proz.com/kudoz/german_to_english/marketing/96705-...

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Note added at 2 hrs (2010-03-15 12:44:08 GMT)
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Another possibility is "retail traffic" -- for instance, this site http://www.synovate.com/ce/whatwedo/retailperformance/weathe... in which the term "footfall" is also used

Selected response from:

misterherrnau

Grading comment

Thanks.
4 KudoZ points were awarded for this answer

Summary of answers provided
3 +2	customer traffic	misterherrnau
3 +2	footfall	TonyTK

Answers

49 mins confidence:

peer agreement (net): +2

footfall

Explanation:
... might work here nicely if were're talking about the general public, passing custom, walk-ins etc.

"Footfall was down nearly 7% this weekend on the same weekend last year, with the wintry weather being blamed."

http://www.retail-week.com/data/snow-hits-weekend-footfall/5...

TonyTK
Native speaker of:

English
PRO pts in category: 57

50 mins confidence:

peer agreement (net): +2

customer traffic

misterherrnau
Works in field
Native speaker of:

English
PRO pts in category: 12

Grading comment

Thanks.

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Marktfrequenz

English translation: customer traffic

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English translation: customer traffic

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