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über das rein Geschäftliche hinaus bestimmt

English translation: which takes [customer loyalty] beyond business in the strictest sense (of the word)

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19:40 May 19, 2011

German to English translations [PRO]
Bus/Financial - Marketing / Market Research

German term or phrase: über das rein Geschäftliche hinaus bestimmt

Master's thesis on personalized contact with customers.

"Kunden sind nicht immer allein dann schon von einem Unternehmen überzeugt, wenn sie mit dessen Leistung zufrieden sind. Vielmehr bedarf es auch eines spezifischen Vertrauensverhältnisses, das die Kundentreue über das rein Geschäftliche hinaus bestimmt."

lirka KudoZ activity Questions: 836 (17 open) (8 without valid answers) (44 closed without grading) Answers: 1737
Local time: 16:01

English translation:which takes [customer loyalty] beyond business in the strictest sense (of the word)

Explanation:
It is not purely business: it is something more than that.

Selected response from:

Allison Wright
Portugal
Local time: 21:01

Grading comment

I like it. Thanks!
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +2

is not just about business

philgoddard

4 +1

ensures (customer loyalty) over and above the purely business relationship

Pauline Alexiou

determines [...] beyond the purely commercial

Stephen Gobin

which - in addition to purely commercial issues - plays a vital part in strengthening the bonds bet

Ellen Kraus

3 +1

which takes [customer loyalty] beyond business in the strictest sense (of the word)

Allison Wright

that the customer loyalty takes precedence over usual business relationship

Raghunathan

which conditions customer loyalty beyond the purely commercial motivation

Horst Huber

extends beyond the purely business interest

Thayenga

4 -1

that keeps the customers coming/that decides how loyal customers will be(are)

Ramey Rieger

Answers

13 mins confidence:

which - in addition to purely commercial issues - plays a vital part in strengthening the bonds bet

Explanation:
---- the bonds between customer and supplier .
"them understand how to strengthen the customer relationship and achieve desired ..... Having considered the type of bonds between customers and suppliers, ... sense of reduced anxiety, faith in the trustworthiness of the provider, ..."
www.ipsos-mori.com/Assets/.../Customer Relationships Report...

Ellen Kraus
Local time: 22:01
Native speaker of:

German
PRO pts in category: 2

13 mins confidence:

peer agreement (net): +2

is not just about business

Explanation:
Or goes beyond purely business relationships, or anything along those lines.

philgoddard
Local time: 15:01
Specializes in field
Native speaker of: English
PRO pts in category: 23

Notes to answerer

Asker: Thanks. I have:" [...] mutual trust which defines customer commitment beyond the mere business level." Does it sound ok to you?

Asker: or perhaps even 'which strengthens customer commitment beyond...

21 mins confidence:

peer agreement (net): +1

which takes [customer loyalty] beyond business in the strictest sense (of the word)

Explanation:
It is not purely business: it is something more than that.

Allison Wright
Portugal
Local time: 21:01
Works in field
Native speaker of:

English
PRO pts in category: 12

Grading comment

I like it. Thanks!

Notes to answerer

Asker: Yes, perfect. I like it. Off it goes, delivered.

53 mins confidence:

extends beyond the purely business interest

Explanation:
Another option

Thayenga
Germany
Local time: 22:01
Works in field
Native speaker of:

German
PRO pts in category: 4

2 hrs confidence:

which conditions customer loyalty beyond the purely commercial motivation

Explanation:
Merely trying to bring another set of words into the mix. Maybe we can think of "induce" or "define"? Or "incentives"? "The purely commercial" by itself would probably not be idiomatic (?)

Horst Huber
Local time: 16:01
Native speaker of:

German

10 hrs confidence:

peer agreement (net): -1

that keeps the customers coming/that decides how loyal customers will be(are)

Explanation:
my variation on the theme

Example sentence(s):

It's more a matter of personal trust, that lkeeps the customers coming.
It's more a maater of personal trust that decides how loyal the customers will be (are.

Ramey Rieger
Local time: 22:01
Specializes in field
Native speaker of:

English
PRO pts in category: 30

14 hrs confidence:

peer agreement (net): +1

ensures (customer loyalty) over and above the purely business relationship

Explanation:
determines/promotes a level of trust which helps ensure/guarantee customer loyalty over and above the purely business relationship

Example sentence(s):

This helps promote a level of trust ensuring customer loyalty over and above the purely business relationship.

Pauline Alexiou
Local time: 23:01
Native speaker of:

English

14 hrs confidence:

determines [...] beyond the purely commercial

Explanation:
"[...] which determines customer loyalty beyond the purely commercial"

Stephen Gobin
United Kingdom
Local time: 21:01
Native speaker of:

English
PRO pts in category: 31

2 days21 hrs confidence:

that the customer loyalty takes precedence over usual business relationship

Explanation:
yet another option.

Raghunathan
Local time: 01:31
Works in field
Native speaker of:

English
PRO pts in category: 2

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über das rein Geschäftliche hinaus bestimmt

English translation: which takes [customer loyalty] beyond business in the strictest sense (of the word)

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über das rein Geschäftliche hinaus bestimmt

English translation: which takes [customer loyalty] beyond business in the strictest sense (of the word)

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Answers

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Or create a new account

ProZ.com ideas

KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.