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Maßgeschneiderte Zielgruppenwerbung

English translation: customised marketing for your target audience


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Maßgeschneiderte Zielgruppenwerbung
English translation:customised marketing for your target audience
Entered by: martina1974
Options:
- Contribute to this entry
- Include in personal glossary

06:32 Jun 10, 2011
German to English translations [PRO]
Marketing - Marketing / Market Research
German term or phrase: Maßgeschneiderte Zielgruppenwerbung
Maßgeschneiderte Zielgruppenwerbung
*ORF Radio Oberösterreich und Kronen Zeitung – die Hauptmedienpartner im Vorfeld und vor Ort mit einem attraktiven Rahmenprogramm
...
Tailor-made target group advertising?
Vielen Dank!
martina1974
Austria
Local time: 22:02
customised marketing for your target audience
Explanation:

I prefer customised as opposed to tailor-made for an advertising campaign. As for the group, then you may like to consider audience, market or segment.

http://www.cobwebinfo.com/site/advertise/
...create a customised advertising and promotional package for each advertiser based on their objectives, target audience, length of campaign and budget.

http://travellerstv.com/showpage.php?id=2
As your global travel promotional gateway, TTV's Source-to-Destination logic means customised GEO target market segmentation and tracking is at your finger tips.

http://www.reachyourtargetmarket.com/
Then we craft a customized advertising campaign that delivers maximum response and return on investment (ROI) for your business.

http://www.digitalbrandingllc.com/services.html
Digital Branding delivers your message to your target audience through a variety of customized advertising solutions



--------------------------------------------------
Note added at 18 mins (2011-06-10 06:50:57 GMT)
--------------------------------------------------

http://www.bahamasb2b.com/business/advertising/bahamasb2b.ht...
Customized Advertising Packages
To really take advantage of the marketing power of the Internet, talk to us about our customized advertising solutions.
We will work with you to create specialized, and even interactive content, specifically for your target market
Selected response from:

Jeux de Mots
Germany
Local time: 22:02
Grading comment
Vielen Dank!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4customised marketing for your target audience
Jeux de Mots
4 +1Advertising/marketing tailored to specific target groupsColin Rowe
3 +1target-specific marketing
Raghunathan
3(tailor-made) target marketing
Michél Dallaserra


Discussion entries: 3





  

Answers


10 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
(tailor-made) target marketing


Explanation:
wäre spontan meine Wahl. Obgleich die Wendung (im Deutschen wie im Englischen) tautologisch ist, da Zielgruppenwerbung per definitionem maßgeschneidert ist. Kurz: Man könnte das Adjektiv auch weglassen, ohne den Sinn wesentlich zu ändern.

Michél Dallaserra
Germany
Local time: 22:02
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in category: 4
Login to enter a peer comment (or grade)

17 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
customised marketing for your target audience


Explanation:

I prefer customised as opposed to tailor-made for an advertising campaign. As for the group, then you may like to consider audience, market or segment.

http://www.cobwebinfo.com/site/advertise/
...create a customised advertising and promotional package for each advertiser based on their objectives, target audience, length of campaign and budget.

http://travellerstv.com/showpage.php?id=2
As your global travel promotional gateway, TTV's Source-to-Destination logic means customised GEO target market segmentation and tracking is at your finger tips.

http://www.reachyourtargetmarket.com/
Then we craft a customized advertising campaign that delivers maximum response and return on investment (ROI) for your business.

http://www.digitalbrandingllc.com/services.html
Digital Branding delivers your message to your target audience through a variety of customized advertising solutions



--------------------------------------------------
Note added at 18 mins (2011-06-10 06:50:57 GMT)
--------------------------------------------------

http://www.bahamasb2b.com/business/advertising/bahamasb2b.ht...
Customized Advertising Packages
To really take advantage of the marketing power of the Internet, talk to us about our customized advertising solutions.
We will work with you to create specialized, and even interactive content, specifically for your target market

Jeux de Mots
Germany
Local time: 22:02
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 24
Grading comment
Vielen Dank!

Peer comments on this answer (and responses from the answerer)
agree  Steffen Walter
1 hr
  -> Thanks Steffen
agree  writeaway: marketing into a foreign language is nearly always a challenge. what would people do without Kudoz?
1 hr
  -> Thanks writeaway
agree  Thayenga: SWE. :)
1 day2 hrs
agree  ElliCom: absolutely. In fact that's my specialty - taking marketing/advertising from one language to the next.
4 days
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Advertising/marketing tailored to specific target groups


Explanation:
While I also very much like the idea of "target audience" for the radio station, the newspaper would be more likely to refer to a "target readership". "Target groups" should cover both options.

"tailored to specific target groups" appears to google well in "marketing" and "advertising" contexts.

Colin Rowe
Germany
Local time: 22:02
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 28

Peer comments on this answer (and responses from the answerer)
agree  Trudy Peters: That's what I was going to say -- FWIW :-)
3 hrs
  -> Thanks!
Login to enter a peer comment (or grade)

18 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
target-specific marketing


Explanation:
Target-Specific Marketing In Mass Media

5 pages in length. Targeting specific markets is a critical component to establishing a secure consumer base; however, it is becoming more and more difficult to define the ever-blurring line of clear-cut barriers within the mass media. Gender, race, income, age, lifestyle and usage are no longer presented in rigid, easily defined components, but rather, these demographic elements are in a constant state of change.

--------------------------------------------------
Note added at 4 days (2011-06-15 02:23:28 GMT)
--------------------------------------------------

When we say "target-specific", it encompasses the other terms "tailor-made" and "customized" quite well. So, it is implied in my suggestion whereas it is explicitly mentioned in the source. Hence this should not be interpreted to mean that it does not capture the word "massgeschneiderte"

Raghunathan
Local time: 01:32
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 2

Peer comments on this answer (and responses from the answerer)
agree  ElliCom: this one is also good. Targeting your audience is key in today's market - everywhere
3 days17 hrs
  -> thanks ElliCom
Login to enter a peer comment (or grade)




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