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markenklammer

English translation: brand composition

09:07 Nov 9, 2004
German to English translations [PRO]
Marketing - Marketing / Market Research / pure marketing
German term or phrase: markenklammer
Die strategische Markenklammer bilden die Firma's Markenkernwerte Freiheit, Internationalitaet und Produktqualitaet.
sdvplatt
United Kingdom
Local time: 23:18
English translation:brand composition
Explanation:
It is something which encompasses the various aspects of a brand - see definition below. There is probably a better word than 'composition', but that's the best I can think of.
Selected response from:

Steve Yates
Local time: 23:18
Grading comment
No much between 'combination' and 'composition' in this context but I'll go for this one. Thanks for your help!!




4 KudoZ points were awarded for this answer



Summary of answers provided
4brand essence
IanW (X)
3 +1brand composition
Steve Yates
3 +1combined brand / brand combination
Derek Gill Franßen
2marketing approach
Jonathan MacKerron


  

Answers


2 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5
marketing approach


Explanation:
might fit

Jonathan MacKerron
Native speaker of: English
PRO pts in category: 92
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2 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
brand essence


Explanation:
I have translated this before as "brand essence"

--------------------------------------------------
Note added at 28 mins (2004-11-09 09:35:36 GMT)
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You could translate the sentence as follows:
\"The strategic brand essence is made up of the company\'s core brand values: freedom, international character and product quality.\"


IanW (X)
Local time: 00:18
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 243

Peer comments on this answer (and responses from the answerer)
disagree  Steve Yates: that was 'Markenkern', which features later in this sentence
11 mins
  -> That was "Markenkernwerte" not "Markenkern"
agree  Derek Gill Franßen: Yes, this could work. :-)
35 mins
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30 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
brand composition


Explanation:
It is something which encompasses the various aspects of a brand - see definition below. There is probably a better word than 'composition', but that's the best I can think of.


    Reference: http://www.sfs.nphil.uni-tuebingen.de/~lothar/nw/archiv/0009...
Steve Yates
Local time: 23:18
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 32
Grading comment
No much between 'combination' and 'composition' in this context but I'll go for this one. Thanks for your help!!




Peer comments on this answer (and responses from the answerer)
agree  Derek Gill Franßen: Yes, this is similar to what I also think it means (I was answering at the same time). :-)
6 mins
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35 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
Markenklammer
combined brand / brand combination


Explanation:
...or something like that (see: http://www.proz.com/kudoz/811426?keyword=klammer). :-)

Derek Gill Franßen
Germany
Local time: 00:18
Works in field
Native speaker of: English
PRO pts in category: 34

Peer comments on this answer (and responses from the answerer)
agree  writeaway: I see that the revival includes a couple of stars from the original cast :-)
6 mins
  -> Thanks Writeaway! It was great meeting you - we'll have to talk more next time. I've taken notice of your (other) e-mail about the opera singers - I will be careful! ;-)
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