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Einschaltdaten

English translation: air dates


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23:22 Nov 20, 2009
German to English translations [PRO]
Bus/Financial - Media / Multimedia
German term or phrase: Einschaltdaten
Darüber hinaus wird aus Gründen der Revisionssicherheit ein Controlling der Einschaltdaten durchgeführt.
ClaireReu
Local time: 21:51
English translation:air dates
Explanation:
Einschaltdaten geben Information ueber Frequenz und Kalenderdaten der Einschaltung von Werbung in elektronischen Medien. Der gebraeuchliche Englische Ausdruck dafuer ist 'air dates'.

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Note added at 6 hrs (2009-11-21 06:02:07 GMT)
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Im Kontext von Revisionssicherheit gehe ich davon aus, dass tatsaechlich Einschaltung von Werbung, und nicht Einschaltung von Fernseh- oder Radiogeraeten gemeint ist.
Selected response from:

ArnoTranslates
United States
Local time: 13:51
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2air dates
ArnoTranslates
4 +1viewing/audience data/ratingsphilgoddard


Discussion entries: 1





  

Answers


7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
viewing/audience data/ratings


Explanation:
Take your pick - you haven't given much context, but I assume it refers to TV or radio.

philgoddard
Local time: 14:51
Specializes in field
Native speaker of: English
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Annett S. Brown, MBA: I mostly hear people say "ratings".
14 mins
neutral  ArnoTranslates: ratings indicate size of audience, not insertions. Viewing is reflected in the ratings and doesn't indicate airing data. Audience data are independent of airings.
31 mins
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41 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
air dates


Explanation:
Einschaltdaten geben Information ueber Frequenz und Kalenderdaten der Einschaltung von Werbung in elektronischen Medien. Der gebraeuchliche Englische Ausdruck dafuer ist 'air dates'.

--------------------------------------------------
Note added at 6 hrs (2009-11-21 06:02:07 GMT)
--------------------------------------------------

Im Kontext von Revisionssicherheit gehe ich davon aus, dass tatsaechlich Einschaltung von Werbung, und nicht Einschaltung von Fernseh- oder Radiogeraeten gemeint ist.

ArnoTranslates
United States
Local time: 13:51
Works in field
Native speaker of: Native in GermanGerman
PRO pts in category: 12
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Peter Sass (M.A.): This is probably meant here, but you'd better check the context, as 'Einschaltdaten' in general could also refer to viewer ratings (not in conjunction with controlling etc. though). Cf. http://www.wortwarte.de/Archiv/Datum/d010512.html#w7).
18 mins
  -> Thank you, Peter. See my added note above.
agree  Goldcoaster: I would prefer "air data" or "airing data"/Das ist natürlich was anderes.
10 hrs
  -> Danke, Goldcoaster. M.E. bedeutet "Daten" in diesem Zusammenhang plural von Datum.
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