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German to English translations [PRO]
Bus/Financial - Media / Multimedia | | German term or phrase: Einschaltkontrolle | Einschaltkontrolle: Sind die in den Dispodatei dokumentierten Spots auch wirklich geschaltet worden?
Media and TV. |
| ClaireReuKudoZ activityQuestions: 155 ( 7 open) ( 2 without valid answers) ( 2 closed without grading) Answers: 0
| Local time: 03:52
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| | airing audit | Explanation:
This is the common term for tracking the airtime of advertisments.
Please note: 'einschalten' usually refers to watching and 'schalten' to airing ads.
See: "Advertisement airing audit system: The system provides an Internet-based site accessible by customers and broadcasters for tracking the airing of their advertisements."
Source:
http://www.freshpatents.com/Advertisement-airing-audit-syste... |
| Selected response from:
 Peter Sass (M.A.)
Germany
Local time: 03:52
| Grading comment Thanks for all the info!
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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16 mins confidence:  
28 mins confidence: broadcast/transmission audit
Explanation:
I don't know whether there's any widely accepted term for this in the industry, but here's a couple of suggestions. The context suggests it has nothing to do with audience figures - just checking that commercials actually get shown.
| philgoddard
Local time: 20:52
Specializes in field
Native speaker of: English
PRO pts in category: 4
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