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Bus/Financial - Media / Multimedia | | German term or phrase: Eckplatzierung | | Platzierung im Werbeblock: „Fair Share“ Anteil an Eckplatzierungen pro Sender |
| ClaireReuKudoZ activityQuestions: 155 ( 7 open) ( 2 without valid answers) ( 2 closed without grading) Answers: 0
| Local time: 21:48
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| | English translation:prime slot | Explanation:
Eckplatzierungen sind Werbespots, die am Beginn ***oder am Ende*** der Werbeinsel zu sehen sind. Basis zur Bestimmung, welcher Werbekunde die aufmerksamstarken Eckplatzierungen bekommt, ist das sogenannte Fair-Share Prinzip.
http://www.werbeagentur-suche.de/Eckplatzierungen/25/lex/149...
(i.e. not just the first)
We now associate the term 'prime time' with TV ratings and advertising, i.e. the prime slot for the placing of TV adverts.
http://www.phrases.org.uk/meanings/prime-time.html
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Note added at 12 hrs (2009-11-21 12:32:31 GMT)
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This reporter also refers to the 'A position' for the first ad in the commercial break
http://www.medialifemagazine.com/artman2/publish/Research_25...
However, that still doesn't cover the prime slot at the other 'corner' (end) of the commercial break when people are returning from the kitchen, mug of cocoa in hand, to see the rest of the programme (Z position?). |
| Selected response from:
yyyzzz
United Kingdom
Local time: 20:48
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