German: DirektsaftEnglish translation: freshly squeezed juice (i.e. not diluted from concentrate) 
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| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | | German term or phrase: | Direktsaft | | English translation: | freshly squeezed juice (i.e. not diluted from concentrate) | | Entered by: | Krokodil |
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German to English translations [PRO]
Nutrition | | German term or phrase: Direktsaft | I keep seeing this on bottles of orange/apple juice, etc.
Can anyone come up with an English translation and also provide an explanation of what it actually is?
(The only thing I can think of is: without additives.)
TIA,
Croc |
| | Clarification request(s) and responseKrokodil (asker): 11:24am May 6, 2004: Direktsaft: - To Armorel:
Doesn't actually make any difference to me whether the explanation's in English or German!
Krokodil (asker): 11:27am May 6, 2004: Direktsaft: - To Armorel:
Doesn't actually make any difference to me whether the explanation's in English or German!
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| | not from concentrate | Explanation:
The best explanation I have found (below) is in German and I know you asked for an English explanation - basically it is saying that a lot of fruit juice in supermarkets, even if described as 100% juice, is actually made from juice that has been concentrated and then diluted again with water. Direktsaft, on the other hand, is simply squeezed and bottled. The equivalent on English packaging may well be the term "freshly squeezed".
Die meisten Orangensäfte im Supermarkt - egal, ob Nektar, Orangen-Fruchtsaftgetränk oder hundertprozentiger Fruchtsaft - sind aus Konzentrat hergestellt, das mit gefiltertem Wasser rückverdünnt wird. Nun bereichert ein neuer Begriff die Palette der Saftvarianten: Direktsaft. Viele namhafte Saftproduzenten bieten mittlerweile Direktsaft aus Orangen in ihrem Sortiment an. "Direkt gepreßt und abgefüllt" - dieser Aufdruck auf der Verpackung weist darauf hin, daß Direktsaft nicht aus Konzentrat hergestellt ist. Direktsäfte im Tetrapack haben eine recht kurze Mindesthaltbarkeit und werden in der Kühltheke angeboten. Andere Direktsäfte sind in Glasflaschen abgefüllt und im üblichen Saftregal ungekühlt zu finden. Allen gemeinsam ist der hohe Preis. Im Vergleich zu Saft aus Konzentrat muß der Kunde oft das zwei- bis dreifache bezahlen. Bekommt er dafür auch den wertvolleren Saft? KostProbe testete die sensorische Qualität der Direktsäfte im Vergleich zu Säften aus frisch gepreßten Orangen.
http://www.wdr.de/tv/service/kostprobe/kp_sarchiv/1998/11/09...
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Note added at 2004-05-06 20:26:12 (GMT)
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I have no wish to belabour the use of \"freshly squeezed\" but the fact that I mentioned the term at all has clearly caused some confusion. It\'s a term I find highly irritating, because it doesn\'t mean at all that the juice has only just come from the fruit, but the fact remains that it is commonly used on drinks packaging in the UK. Here is one definition of \"freshly squeezed\":-
\"Freshly squeezed juices are 100% pure squeezed fruit juices that are usually unpasteurised. They contain no added water, sugar, colour or preservatives and are merely chilled after squeezing.\" http://www.the-infoshop.com/study/mt16888_soft_drinks_uk.htm...
The Food Advisory Committee recommends that the term should only be used for juices with a sell-by date of not more than 14 days from the date of pressing.
The \"frisch gepreßte Orangen\" which Cillian refers to I take to be genuinely freshly squeezed oranges - squeezed immediately before you drink the juice - therefore not the same as the stuff which is sold bottled in shops as \"freshly squeezed\". Hence in the context he quotes the comparison with Direktsaft is perfectly valid.
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| Selected response from:
 Armorel Young
United Kingdom
| Note from asker to answererMany thanks for your great explanation and for the information that "freshly squeezed" should not be taken too literally.
(I'd be interested to know whether it does actually taste three times better if it's three times more expensive.)
4 KudoZ points were awarded for this answer |
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1 min confidence:   |
| pure juice
Explanation:
It might mean "pure juice", which is often found on English juice bottles. Especially if in fact it does not contain any additives or preservatives.
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3 mins confidence: peer agreement (net): +8 |
| (juice) not from concentrate
Explanation:
i.e. the juice is not prepared by diluting a concentrate
a possibilität
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Note added at 5 mins (2004-05-06 11:12:11 GMT)
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google informs me that it is abbreviated NFC
| Cilian O'Tuama
Germany
Works in field
Native speaker of:  English
PRO pts in category: 4
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The translation workplace 
