positionieren sich über ihr Preis-Image
English translation: position themselves above their price image
| 10:33 Sep 27, 2000 |
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|  Selected response from: Gillian Searl United Kingdom Local time: 16:59 | |||
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Answers
7 mins
positioning through their price image Explanation: not much to translate here. Muret-Sanders |
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22 mins peer agreement (net): -1
position themselves above their price image Explanation: I.e. The general marketing would give the impression of a higher price than that perceived by the general public Schaefer - Management and Marketing Dictionary |
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1 hr
compete on price Explanation: OK, if 'Preis' means 'price' and 'Image' means 'image', then 'Preis-Image' must be 'price image'. Or must it. I can't get a single hit for 'price image' in English. Maybe we should look at what it really means. You will find an example at the URL below. There are references to 'schlechtes Preis-Image' which means that something or somewhere has the reputation of being expensive, and the reverse. Here, don't we really mean that the two models in question compete first and foremost on price? Reference: http://www.diyonline.de/Daten/diy94_06/22_DIE~I.HTM |
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1 hr
makes...price competition Explanation: For cars (larger, complex machines) we use the word 'makes' rather than 'brands'(other, smaller, less complex items). Both makes are positioned in the front line (of the market) on the basis of price OR Both makes compete in the front line on the basis of price |
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10 hrs
position themselves through their price image Explanation: The two makes position themselves mainly though/via their price image. Position NOT positioning (the do it constantly, not just now) MMI |
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12 hrs
(The two brands) position themselves (in the market) mainly through price and image. Explanation: The price and image of the brands are the main instruments for positioning the brands in the market, i.e. differentiate themselves from other brands. |
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