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  2. German to English

Rauracher

English translation: Herzogenauracher

07:46 Oct 11, 2000
German to English translations [PRO]
German term or phrase: Rauracher
This comes from a text about the poor performance of the company Adidas.

Vor allem in den USA hatten die Herzogenrauracher deswegen Marketanteile verloren.

There is clearly more than a hint of irony here. 'Rauracher' seems to be used in Swiss German, and seems to be a common place name there. I have translated it as 'ducal lineage' because it fits in, but I haven't been able to track down the correct meaning. Can anybody help?
Tim Drayton
Cyprus
Local time: 20:18
English translation:Herzogenauracher
Explanation:
Unfortunately no pun intended. Adidas is headquartered in Herzogenaurach, near Erlangen in Bavaria. So it is the straightforward reference to inhabitants as in the famous I am a Berliner.

Yours Mike Harold
Selected response from:

buckel
Local time: 19:18
Grading comment
Thanks, I didn't think of anything as simple as this.
4 KudoZ points were awarded for this answer



Summary of answers provided
naHerzogenauracher
buckel
naHerzogenaurach company
Kristina M (X)
nadie Herzogeauracher
Mats Wiman
naHerzogenaurach
Tom Funke


  

Answers


11 mins
Herzogenauracher


Explanation:
Unfortunately no pun intended. Adidas is headquartered in Herzogenaurach, near Erlangen in Bavaria. So it is the straightforward reference to inhabitants as in the famous I am a Berliner.

Yours Mike Harold


    I live in Erlangen
buckel
Local time: 19:18
PRO pts in pair: 41
Grading comment
Thanks, I didn't think of anything as simple as this.
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16 mins
Herzogenaurach company


Explanation:
This is a typo! Adidas is based in the town of Herzogenaurach.

Kristina


Kristina M (X)
Local time: 13:18
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in pair: 94
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18 mins
die Herzogeauracher


Explanation:
I think there is a typo and a misunderstanding here.
Adidas is based in Herzogenaurach, so there is no 'Rauracher'.


    13 years in Germany
Mats Wiman
Sweden
Local time: 19:18
Native speaker of: Native in SwedishSwedish
PRO pts in pair: 1498
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38 mins
Herzogenaurach


Explanation:
Herzogenaurach is where Adi Dassler -- later the respected and popular master shoemaker for the German national soccer team and an athlete himself -- started the Dassler Brothers Sport Shoe Company in 1924 and later launched the Adidas brand.

Adidas-Salomon AG is still there. So is Puma, a competitot started by Adi's brother. Like nearby Frauenaurach, the town is located on the Aurach river not far from Nürnberg.

Source: "Making A Difference" (The history of the Adidas company and great athletes it has been associated with) Hoffman and Kampe, Hamburg, 1998. Translated by TransForm, Cologne


    see above
    Reference: http://www.adidas.de
Tom Funke
Local time: 13:18
Native speaker of: English
PRO pts in pair: 2419
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