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  3. Business/Commerce (general)

Ausrichtung

English translation: focus

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Ausrichtung
English translation:focus
Entered by: Rolf Klischewski, M.A.

10:56 Oct 24, 2002
German to English translations [PRO]
Bus/Financial - Business/Commerce (general)
German term or phrase: Ausrichtung
Geschäftsführer Christian Brühe: „Wir haben sehr frühzeitig auf die Marktveränderungen reagiert. Darum konnten wir unsere Umsatzrendite nahezu halten.“ Die strategische Ausrichtung – die Entwicklung und Umsetzung kreativer und kosteneffizienter Kommunikationslösungen – will Uniplan in Zukunft konsequent fortsetzen.
Rachel
focus
Explanation:
strategic focus

52,400 hits on Google
Selected response from:

Rolf Klischewski, M.A.
Local time: 17:39
Grading comment
Thanks
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +7strategic orientation
Jonathan MacKerron
5 +3focus
Rolf Klischewski, M.A.
5 +1direction
Alexander Schleber (X)
4focus
GAK (X)


  

Answers


3 mins   confidence: Answerer confidence 5/5 peer agreement (net): +3
focus


Explanation:
strategic focus

52,400 hits on Google

Rolf Klischewski, M.A.
Local time: 17:39
Native speaker of: Native in GermanGerman
PRO pts in category: 4
Grading comment
Thanks

Peer comments on this answer (and responses from the answerer)
agree  Gillian Scheibelein
42 mins
agree  Pro Lingua
2 hrs
agree  gangels (X)
1 day 4 hrs
Login to enter a peer comment (or grade)

8 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
direction


Explanation:
Another possiblity.
"alignment" does not work in this context. "Focus" is fine, depending on how you feel the rest of the text.

Alexander Schleber (X)
Belgium
Local time: 17:39
Specializes in field
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in category: 256

Peer comments on this answer (and responses from the answerer)
agree  Daniel1 (X): This is best
3 hrs
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8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
focus


Explanation:
They will concentrate on new developments


    Zahn, WB Bank- u. B�rsenwesen
GAK (X)
Local time: 17:39
Specializes in field
Native speaker of: Native in GermanGerman
Login to enter a peer comment (or grade)

52 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +7
strategic orientation


Explanation:
yet another possibility

Jonathan MacKerron
Native speaker of: English
PRO pts in category: 156

Peer comments on this answer (and responses from the answerer)
agree  Richard George Elliott
2 hrs
agree  Bellinda Zabcic (X): I find this tobethebest solution as it emphasises the "Ausrichtung" as a direction in which the company's strategies lead.
2 hrs
agree  allemande
2 hrs
agree  Steffen Walter
2 hrs
agree  Susan Geiblinger
6 hrs
agree  Elvira Stoianov
7 hrs
agree  Robin Ward: Like "orientation" best too.
19 hrs
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