German: BildraumEnglish translation: background image 
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| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | | German term or phrase: | Bildraum | | English translation: | background image | | Entered by: | JSolis |
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German to English translations [PRO]
Marketing - Photography/Imaging (& Graphic Arts) | | German term or phrase: Bildraum | Der *Bildraum* ergänzt die klassischen Basiselemente des Corporate Designs wie Logo, Farben, Schriftarten und Gestaltungsraster um einen *Bildraum* mit hohem Wiedererkennungswert und inhaltlicher Aussage.
also
Um einen einheitlichen Look auch der vorhandenen Produktbilder zu ermöglichen, sollen die Produktbilder grundsätzlich freigestellt auf dem *Bildraum* positioniert werden.
From a company's set of guidelines for the use of a new Corporate Design package (logo etc.).
I've found "image space" as a translation for Bildraum in several sources, but am not convinced that it is correct in this context. It seems (from a quick Google) to be quite a technical concept. Perhaps someone with knowledge of the field can suggest a more appropriate alternative or confirm if "image space" is correct after all. Thanks! |
| | | background image | Explanation:
I think that's what they mean here - the image can consist of solid colors, patterns, or something more customized. It serves as a background for the layout of the other graphic elements. |
| Selected response from:
 JSolis
United States
| Note from asker to answererMany thanks to all of you for your useful input; this is what I used in my translation so it gets the points.
4 KudoZ points were awarded for this answer |
|
17 mins confidence:   |
| background image
Explanation:
I think that's what they mean here - the image can consist of solid colors, patterns, or something more customized. It serves as a background for the layout of the other graphic elements.
| JSolis
United States
Works in field
Native speaker of:  English
PRO pts in category: 12
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| Note from asker to answerer| Many thanks to all of you for your useful input; this is what I used in my translation so it gets the points. |
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7 hrs confidence: |
| picture space
Explanation:
seems to be in use for exactly the description here
MCA
Logo: Virtually the same alignment as before, except that the reel doesn't take up as much picture space, is on a sunburst background, the ''DISTRIBUTED ...
members.fortunecity.com/teamfx2000/UniversalTV/mca.htm -
An Interview with Angela Barrett, Part 5. Magic Pencil Exhibition ...
magic pencil logo ... It would have taken up too much picture space, but it would also have covered up too much of the queen. As it is she looks rather as ...
www.bl.uk/whatson/exhibitions/ magicpencil/learning_barrett_interview_5.htm
| franya
Canada
Native speaker of: English
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1 day22 hrs confidence: |
| image space
Explanation:
In the graphic and webdesign field (like in your text), "bildraum" refers to a standard background design (with a particular colour, shape, texture, perhaps also integrated logo...) in which you integrate any additional information (images or text).
This "image space" is always present on any advertising product of the company (website, flyer...) and people memorize it easily.
This is different than just adding the logo on the top of your flyer: here the hole flyer or website is a corporate image space.
For example, Mediamarkt's image space is this standard red-black gradient background with a particular shading. The elements are "placed on" the image space.
Take a look at Mediamarkt's homepage:
http://www.mediamarkt.com/
All product photos are "freigestellt" (background elements are deleted, the product has therefore a transparent background) and the product photos are placed on this standard Mediamarkt background design (image space).
I hope this helps you...
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The translation workplace 
